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Posts Tagged ‘Mike O’Malley’

David&Goliath, LeBron Tout Kia as ‘Fit for a King’

David&Goliath teamed up with NBA superstar LeBron James in its latest effort for Kia, which recently extended its contract as “official automotive partner of the NBA.”

In the spot, James emerges from the Kia’s new K900 luxury sedan at some type of glitzy red carpet event. The star struck valet stumbles over his words as LeBron tosses him the keys and says “Keep it close,” followed by the taglne “Fit for a King.” Entitled “Valet,” the ad is perfectly timed, breaking today on the opening day of the NBA season. It arrives as James rides a wave of publicity for his much-discusses return to Cleveland, which was celebrated in a recent Beats campaign. At any rate, the spot aims for a stylish simplicity, letting the ride — and LeBron’s endorsement of it — mostly speak for itself. Read more

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Copywriting: Creative Ad Writing

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David&Goliath, Adriana Lima Convert Fútbol Fans for Kia

David&Goliath have a new World Cup campaign for Kia featuring Brazilian supermodel Adriana Lima.

Each spot features Adriana Lima slow-motion walking onto the scene to convert new fans to soccer. In “Man Cave” (featured above) for example, some guys are chilling and watching baseball in their garage man cave when Lima shows up, exits her Kia, changes the channel to soccer and replaces all football and baseball memorabilia with soccer stuff. Because this is Adriana Lima, the guys involved just sit wide-eyed instead of complaining about trespassing/stolen property or wondering how exactly she got her hands on their garage door opener, ending with the tagline, “For One Month, Let’s All Be Fútbol Fans.” You can expect similarly ridiculous scenarios on the gridiron (“Football Vs. Fútbol”) and at a sports bar (“Adriana Lima Brings Fútbol to a Sports Bar”). The three spots will launch in both Hispanic media and general market TV on Thursday 6/12, running on all ESPN properties for six weeks. In addition to the broadcast spots, the campaign also includes radio, print, digital banners, point-of-sale, a dedicated FIFA landing page and social media elements. Stick around for “Football Vs. Fútbol” and “Adriana Lima Brings Fútbol to a Sports Bar,” along with credits, after the jump. Read more

D&G’s New Blake Griffin/Jack McBrayer Spots for Kia Fail to Deliver

Back in October, we brought you news of David&Goliath’s new campaign for Kia Optima starring L.A. Clippers power forward Blake Griffin and Jack McBrayer (an actor best known for his work on 30 Rock) as a superhero team saving people from non-Kia purchases. We were a bit disappointed with the initial spot, but hoped that the spot’s title “Trailer” indicated it was just a teaser for things to come. Now, David&Goliath have released two new spots for the campaign, “Zipline” (featured above) and “Apologize to You.” Unfortunately, both fail to live up to the potential of the premise.

“Zipline” features Blake Griffin and sidekick Jack McBrayer crashing in on a lame Internet shopping session. They present the Optima as a better option, to a man who is understandably freaked out by this series of events. Griffin and McBrayer have good chemistry together, but the spot fails to capitalize on it and ultimately falls flat. It might help if the two interacted more, instead of seemingly splitting screen time in separate shots.

That “Zipline” is actually the better of the two spots should tell you something about “Apologize to You.” The spot features Griffin and a fire extinguisher-wielding McBrayer demanding a passerby apologize for not selecting the Optima. It’s repetitive to say the least, lacking any real substance in exchange for a failed attempt at cheap laughs. Hopefully, the folks over at David&Goliath can rebound from these efforts, as we still think this campaign has the potential to be funny. Credits and “Apologize to You” after the jump. Read more

Wednesday Odds and Ends

-BBH NY’s epic bow for Playstation since winning the Sony console’s biz four months ago was perhaps the only highlight during the broadcasted shellacking that the San Antonio Spurs gave my Miami Heat during last night’s NBA finals. Seeing as we’re from the original Beverly Hills 90210 generation, a friend had to nudge me and inform that the protagonist in the spot, directed by MJZ’s Rupert Sanders, is from The O.C. The more you know…

-The Art Director Club has announced the jury for ADC Young Guns 11. See full list here. FYI, regular entries will be accepted until June 16 and late entries until June 23.

-El Segundo-based David&Goliath has hired former WDCW account director Mike O’Malley as Kia Sports Marketing/Sponsorships account director and RPA alum Merav Cohen as Kia Dealer Marketing Group account director.

-New York-based indie media services agency Horizon Media, in partnership with Secret Weapon Marketing, has been tapped to manage the full service Valley Honda Dealer Association account based in Phoenix, AZ.

-Minneapolis-based mono has welcomed Steve Sutherland, formerly of CP+B and hometown shop Fallon, as digital production director.

-Why not just let Apple’s Jony Ive redesign everything. link

-The Cannes Lions crew will launch a separate, two-day festival next year celebrating creative in the global healthcare sector called, yes, Lions Health.

-Facebook’s rolling out clickable hashtags that may appeal to both users and marketers. link