It sure didn’t take long for McCann Erickson to welcome Mike Parker to the fold. Just days after splitting from Tribal DDB San Francisco, the exec is officially taking on the role of chief digital innovation officer. Parker, who continues to work out of the Bay Area, will serve McCann’s North American operations in his new post. Regarding Parker, Hank Summy, McCann North America president, says in a statement, “His charge is to build specialist digital capabilities and talent into the very core of McCann, so that digital story-telling is integrated into everything we do, woven into the creation and execution of all brand ideas, and is an integral part of our environment.”
Posts Tagged ‘Mike Parker’
Another Tribal SF departure, you say? Well, after two tours of duty at Tribal DDB, the last one being a two-and-a-half year stint as both president of U.S. operations and managing director of the network’s Bay Area branch, Mike Parker is now leaving the agency. Sources familiar tell us that Parker is winding things down over the next few days at Tribal and eventually heading over to McCann Erickson’s San Francisco branch to take on the role of chief digital officer. No official date, though, has been set for Parker’s arrival at McCann.
The exec’s relationship with Tribal dates back to 2000 when he joined up with the agency’s Canadian operations, where he spent seven years and last served as managing director. In between his two stints at Tribal, Parker spent two years as director of digital strategy at Goodby.
-Tribal DDB’s U.S. president Mike Parker was elected president of sfBIG’s 2011 board.
-Here’s another list of top 10 Super Bowl ads. link