The agency once known as T.A.G., which then rebranded as agencytwofifteen just over a year ago, has once again undergone another name change and will now be known as Twofifteen McCann, which obviously looks like a tribute to both its street address in San Francisco and McCann Worldgroup ties.

With the rebrand also comes the news that Twofifteen McCann will take on global creative leadership for HP within McCann Erickson (don’t worry, Goodby still has HP on its client roster). The 215 will still be serving the global Xbox account in partnership with McCann and will be led by  Mike Parsons (MD), Mike Harris (CSO) and Scott Duchon (CCO).