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Posts Tagged ‘Mike Shackle’

Shackle Replaces Kerrigan at Gyro London

Let’s kick things with a little news from across the Atlantic. A month after confirming the departure of its London ECD, Ian Kerrigan, Gyro, which dubs itself the “global ideas shop,” has announced his replacement in Mike Shackle. The new Gyro London exec heads to the U.K. after making the rounds in New York for the last couple of years, first helping run day-to-day creative at BBH (along with Calle Sjoenell and Jon Pearce) then heading to Deutsch NY to serve as SVP/group creative director on the latter’s Microsoft account 15 months ago.

Shackle officially assumed his position this week while Kerrigan will be vacating his next month. During his career, the incoming ECD has held the same title at Y&R/Enfatico Beijing and also spent nearly four years at TBWA\Tequila Singapore. In a statement, Gyro London managing director Nick Jefferson sings Shackle’s praises, saying, ““Mike is a true creative leader. As a Brit who has lived and worked in Asia, North America and Europe, he brings a truly international perspective to our global network. With Mike, gyro London will reach its next level in its unstoppable pursuit of creative innovation and thought leadership for our clients.”

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Deutsch NY Adds Three Execs to MSFT Team

Deutsch New York has brought on three more execs to work on its share of the Microsoft business, which includes the Office 365 and Cloud Computing accounts. Joining the agency are SVP, group account directors Talia Handler and Julia Rubinic as well as SVP, group creative director Mike Shackle (pictured).

Shackle, if you recall, was one of the three ECDs running BBH New York’s day-to-day creative (along with Calle Sjoenell and Jon Pearce) while said agency was still without a proper CCO. During his one-year stint at BBH, Shackle also focused on accounts including Vaseline and Ally. Prior to that, he spent a few years in the Asia-Pacific region, first serving as an ECD at TBWA\Tequila Singapore and then assuming the same title at Y&R/Enfatico Beijing.

As for the new account directors, Handler arrives from O&M New York, where she was senior partner, executive marketing director on IBM’s “Smarter Planet” work while Rubinic spent 10 years at R/GA before joining Logitech as global web marketing director.

Ari Weiss Heads to the East Coast

It only seems like yesterday that 180 LA creative director Ari Weiss was discussing “shrinkage” in relation to the agency’s campaign for Boost Mobile. My, how things change so quickly. Weiss has now packed his bags and is headed back to the East Coast to assume an executive creative director role at BBH New York. Though the agency’s still without CCO, it’s boosting its ECD team as Weiss becomes the fifth in the roster, joining Jon Pearce, Mike Shackle, Calle Sjoenell and Pelle Sjoenell.

As for background, Weiss began his career at now-defunct Cliff Freeman & Partners before moving on to BBDO, then heading to the West Coast to take on creative roles W+K, Goodby and eventually 180. Now at BBH, Weiss will serve as ECD on Axe.

BBH NY Adds to Creative Department

A pair of associative creative directors have joined the fold at BBH’s New York office, namely Jesse Juriga and Nate Able. Juriga (left) arrives from Droga5, where he spent four years and worked as a creative on several Puma projects including “Index” and “Social” as well as campaigns for Rhapsody/Jay-Z, The New Museum Launch and the Tap Project. Now at BBH, Juriga will join up with the agency’s Google team.

Able, meanwhile, has spent pretty much his entire career on the West Coast, moving from an AD at McCann Worldgroup SF to a similar post at T.A.G., where he was part of the seemingly massive team that worked on Halo 3 “Believe.” When T.A.G. evolved into agencytwofifteen in April of last year, Able got bumped up to ACD and continued working on Microsoft/Xbox (including promos for the live action series, Bright Falls) as well as Nescafe Mexico.

While it adds more creatives, BBH NY is still without CCO but the search continues for someone to replace Kevin Roddy, who resigned last fall. Current day-to-day creative is being overseen by three ECDs, Calle Sjoenell, Jon Pearce and Mike Shackle.