PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Mike Wente’

Y&R New York Taps Historical Figures in Support of H2O

Y&R New York has launched a new campaign for Partnership for a Healthier America’s Drink Up initiative. The Partnership for a Healthier America, by the way, is the nonprofit, which works with Honorary Chair Michelle Obama, devoted to solving the childhood obesity crisis.

The campaign calls on the power of historical figures Muhammad Ali, Audrey Hepburn and Albert Einstein to celebrate the importance of drinking water. In the above 30-second spot, for example, Ali delights at a press conference while the camera slowly focuses in on his glass of water, followed by the line, “No wonder he never lost a press conference,” and then the “Water. So talented yet so humble tagline.” Other spots in the campaign employ a similar effect. The campaign also includes online banner ads, digital billboards, and a social media component utilizing the hashtag #spreadthewater. Credits and Albert Einstein spot after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Y&R, VML Unveil New ‘Beginnings’ for Dell

Tonight, Y&R is launching a new multimedia campaign for Dell called “Beginnings” that “celebrates the reawakening of the entrepreneurial spirit upon which the company was founded.” The campaign, created in conjunction with WPP sibling VML along with Dell, will include broadcast, digital, OOH and print work and is the first major effort for the brand since it officially went private a couple of months ago.

“Beginnings” is an homage to the “modest starts of some of Dell’s most notable corporate customers,” including Whole Foods, Under Armour, Skype, TripAdvisor, and Shutterfly. The campaign kicks off tonight with a TV spot celebrating the dreamers who recognize that innovation starts with new ideas. Set to a cover of “This Magic Moment” by The Felice Brothers, the ad goes through the humble beginnings of these and other successful corporate customers before likening them to Dell’s own humble beginnings, in a dorm room in 1984. The spot’s unfettered optimism seems appropriate for the start of a new year, and it only makes sense for the company to look back at its history, given its recent leveraged buyout.

The full 60 second ad will be followed by both the full version and a 30 second abridged version airing across broadcast and cable networks for the next several weeks, including during the 2014 Winter Olympics in February.

The television campaign will be accompanied by “high-impact digital and OOH billboards…in Times Square, with the TV spot and banners viewable on Taxi TV in cabs throughout the city.” There will also be a “mix of traditional and digital billboards” at the Austin-Bergstrom International Airport in Austin, Texas. Credits after the jump. Read more