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Posts Tagged ‘Mike Wilson’

David&Goliath, Kia Reveal Extended Version of Super Bowl Spot, ‘The Truth’

Yesterday, we brought you news of David&Goliath’s teaser for their big game spot, “The Truth,” promoting the all-new 2015 K900, Kia’s first-ever luxury car. Today, David&Goliath and Kia revealed the extended, 90 second version of their Super Bowl ad, designed to “dispel the notion that tradition and history are what makes a luxury sedan,” according to Michael Sprague, executive vice president of marketing & communications, KMA.

“The Truth” features Laurence Fishburne reprising his role as Morpheus from The Matrix. Morpheus offers a couple waiting for the valet outside a restaurant a choice: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.” (Spoiler alert: They take the red key.)  Fishburne repeats the word “luxury” ad nauseum during the spot’s first 30 seconds or so, really hammering home that Kia is now offering a luxury vehicle. The spot manages to contain a lot of the Matrix references you’d expect, like a bending spoon and an explosion filled action sequence. But at the same time, “The Truth,” via Fishburne, manages at least one big surprise.

The 60 second version of “The Truth” will debut during the third quarter of the Super Bowl this Sunday, Feb. 2, launching the Kia’s campaign for the 2015 K900 in earnest, and marking Kia’s fifth consecutive year advertising in the big game. You can expect more Matrix-themed advertising from David&Goliath and Kia. Before and after the Super Bowl, David&Goliath’s integrated campaign “will incorporate TV, cinema, digital, print, experiential, social media and CRM components, all drawing heavily on imagery and ideas from the films.” Credits after the jump. Read more

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David&Goliath Reveals Teaser for Kia K900 Super Bowl Ad

With the big game less than a week away, the folks at El Segundo, CA-based David&Goliath have released a teaser for their Kia K900 Super Bowl spot.

The “Official K900 Game Day 2014 Teaser” sees Laurence Fishburne reprising his role as Morpheus from The Matrix trilogy. Morpheus returns to the Construct, where he fiddles with a classic Radiola TV set in an attempt to kick back with some chips and watch the big game. The trailer doesn’t really let us know what to expect on Sunday, other than Fishburne as Morpheus sometime in the third quarter, as it’s designed to keep us guessing. The spot won’t be the first featuring Fishburne promoting the K900, as he narrated December’s “Preconceived Notions” ad, which may offer more clues to the Super Bowl spot than the teaser itself. Stick around for credits after the jump. Read more

Russell Takes ECD Post at GSD&M

A lot of happenings to report at the Austin-based, Omnicom-owned GSD&M, which has confirmed that Jay Russell has been appointed as executive creative director at the agency. From what one tipster tells us, “They finally got it right.”In addition to the promotion of Russell, who rejoined GSD&M after a stint at CP+B, the former has promoted Marianne Malina (welcome back) to president, will have Betty Pat McCoy and Carmen Graf to lead the media department and name Jeanne Crockett as SVP/operations.

During his first stint at the TX-based GSD&M, Russell eventually moved up to group creative director on the now-defunct BMW biz. The new creative boss will take over for Mike Wilson, who was ousted from GSD&M nearly 18 months ago.

 

Mike Wilson Out at Arnold

The Mike Wilson agency tour continues as sources familiar with the matter confirm that Arnold has parted ways with the creative, who joined up with the Boston office and reunited with Pete Favat less than a year ago. From what we’re hearing, Wilson was let go from Arnold, which brought him on last May to handle Dell and other global clients.

Prior to Arnold, Wilson served as CCO at GSD&M for a year, held the same title before that at Dentsu (two-and-a-half years) and had a decade-long stint at worldwide creative director at Ogilvy. No word yet from sources if there are plans to replace him, but we’ll keep you posted.

Mike Wilson Lands at Arnold

Hey, look who’s back. After GSD&M “parted ways” with him at the beginning of the year, Mike Wilson has resurfaced at Arnold Worldwide, where he will take on the title of EVP/group creative director on Dell and other global clients.

As you may remember, Wilson held on to the CCO post at GSD&M for, shall we say, a brief period of time, working on new business as well as AT&T, Southwest and the U.S. Air Force. Prior to that, Wilson held the same title at Dentsu for two-and-a-half years, where he reportedly helped double the agency’s size and revenue. During his career, Wilson also served as senior partner, worldwide GCD at O&M and managed the AmEx Blue, DHL and Kodak accounts. Now, as a result of joining Arnold, Wilson will reunite with (and report to) Pete Favat, managing partner/CCO at the Boston office, who says in a statement, “We produced some great work during the three years we spent together at Houston Herstek Favat. He is the right cultural fit for Arnold, and I’m looking forward to picking up where we left off.”

Paul Laffy Out at Dentsu

We’ve received confirmation that Paul Laffy is no longer with Dentsu America. Laffy had been a lead creative director at the agency for approximately four years. He arrived from Ogilvy (after being recruited by then-Dentsu America EVP/CCO Mike Wilson), where he was a senior art director. Prior to that, Laffy spent six years at Mullen as AD/senior AD.

Word from spies is that Laffy’s departure, which happened just recently, was due to his issues with working on the Toyota account. Just last month, Dentsu NY happened to launch a new corporate campaign for the automaker that featured its Sienna minivan.

GSD&M’s First Work For Goodyear: Pass or Fail?

Here’s a look at the first work from the folks at GSD&M for Goodyear tires since the Austin-based agency won the account in April of last year. Dubbed “More Driven,” this campaign highlights some of the brand’s achievements from being the official tire of NASCAR to the first tires on the moon and the tires that broke the land-speed record while also being the tire of choice for U.S. military vehicles, Southwest Airlines, FedEx, Hollywood stunt drivers, the presidential limo and so on.

With all that said, the whole idea behind this campaign is that Goodyear wants to convey that it’s taking everything it’s learned over the years and applying it to the tires they roll out for you, the consumer. This campaign was completed during the brief Mike Wilson era at GSD&M, which developed a font based on the Goodyear logo that “that allows bold statements to be made over aggressive imagery.” We guess by “aggressive imagery,” they mean the pseudo-heavy metal combined with fast cars that showcase the might of Goodyear tires. Can you just feel the testosterone flowing?

Credits and two more spots from the campaign after the jump.
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GSD&M Parts Ways with CCO Mike Wilson After Seven Months

It looks like Mike Wilson is having trouble fitting in yet again. Seven months after apparently getting the boot from his EVP/CCO gig at Dentsu, Wilson is now out as CCO at his follow-up employer, GSD&M Idea City. Once again, we’re being told he just “wasn’t the right fit.” Early on in his career, though, Wilson did rack up some tenure at Ogilvy, where he spent over 10 years and eventually assumed the worldwide creative director post until 2006.

After the jump, check out a memo that GSD&M president/CEO Duff Stewart just sent out to staff this afternoon.

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