My, how the mighty have fallen. Well, not really, considering New Kids on the Block (or NKOTB in their later, mature years) had their heyday over two decades ago. Anyhow, one of the group’s main former pop idols, Jordan Knight, has now taken his talents to the infomercial world, belting out hits for–wait, what?–Old Navy’s summer catalog. Yes, this somewhat amusing video comes to us from none other than Crispin Porter + Bogusky, which continues stoking our late 80s/early 90s nostalgia (Blossom spot, anyone?) by using the singer to promote its client’s flip-flops and summer tees among other things. Yeah, we’re not sure what to think either, but you can check out the Facebook component of the campaign here. Credits after the jump.
DeVries Global is looking for a Account Executive, Beauty. next job Mullen is looking for a Engagement Planning Director. next job adMarketplace is looking for a Senior Director, Marketing. next job Advanstar is looking for a Managing Editor Content. next job DeVries Global is looking for a Account Supervisor, Consumer. next job Hacker Group is looking for a Media Supervisor. next job Draftfcb is looking for a Account Executive w/ Broadcast Production. next job Creativefeed is looking for a Copywriter. next job Creativefeed is looking for a Account/Project Manager. next job Mullen is looking for a Digital Media Planner. see all