PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Miles Young’

Ogilvy Creates New Worldwide CSO Role for Strategy Vet

Ben RichardsBen Richards, who scored the worldwide head of strategy integration position at Ogilvy & Mather back in 2010, will now occupy the newly-created role of worldwide chief strategy officer.

Prior to joining Ogilvy’s New York office, Richards spent several years with the London-based “marketing and branding agency” Naked Communications, at which one of his primary responsibilities was (apparently) telling agencies how ineffective their campaigns turned out to be. As senior strategist, Richards told The New York Times in 2008 that he was often tasked with letting various shops know “that they have wasted tens of millions of dollars.”

In the new role, Richards will have a seat on the agency’s executive committee and work directly with CEO Miles Young to “drive transformation for the network and its clients” across all of Ogilvy’s offices around the world.

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

And Now, Your Images of the Day, Courtesy of Zombies Invading Ogilvy NY

So…this went down today at Ogilvy’s New York headquarters and seeing as we love all things zombies, we couldn’t resist posting.   Tipsters say that this particular group of undead interrupted client meetings with the agency’s CEO Miles Young among other things. From what we’re hearing from those in the know, though, this morning’s zombie invasion was part of an internal effort to make staffers aware of the fact that O&M will have a Super Bowl ad for Time Warner Cable airing in local markets that promotes AMC’s juggernaut, The Walking Dead. While it probably made for a fun Friday at Ogilvy, we believe this serves as a better metaphor for any given Monday.

Friday Odds and Ends

-Deutsch LA and director Noam Murro (with a little help from Johnny Cash) have teamed up yet again for VW, this time showing how a hungry dog is no match for the Jetta’s keyless access (above).

-Lionsgate has launched a media agency consolidation review. link

-Nike designer Darrin Crescenzi, who created brand identity for the Livestrong campaign among several other projects, has re-imagined Game of Thrones’ sigils. link

-Former Dachis Group CSO Peter Kim has joined R/GA as managing director of business transformation. link

-Ogilvy CEO Miles Young says that brands’ emphasis these days is on harnessing ‘big data’ to get more creative. link

-Wonderful: All new Kindle Fires will be stuck with “Special Offers” aka ads. link

-Stuart Elliott at The New York Times spotlights KBS+P’s recent crowdsourcing competition. link

Friday Odds and Ends

-After 15 years as Ogilvy chairman, Shelly Lazarus is stepping down and will become chairman emeritus, effective July 1. Ogilvy CEO Miles Young will take over. link

-Did Yahoo CEO Scott Thompson pad his resume? link

-After what we’ve been told was a four-way pitch, Hooters of America has eventually picked fellow Atlanta-based operation Fitzgerald+CO as its lead creative AOR. link

-Fallon is invading cities such as NYC, Chicago, L.A. and Atlanta with “digital dog parks” as part of a campaign for Beneful (above).

-BBDO New York extends its “Enchanted Forest” campaign for FedEx with a Facebook app. link

-Meanwhile, Vitro has launched a new web effort for Aldo Shoes dubbed “Shoe Paradise,” which features a game that you can play for a chance to win a three-minute shopping spree. link

-If you haven’t heard, Carmichael Lynch has a non-client-related unit that focuses purely on creativity called the Carmichael Collective. link

O&M Promotes Crampsie to Global CMO

Ogilvy has a new worldwide chief marketing officer in Lauren Crampsie, who has spent the last 18 months as CMO of the agency’s North American operations. Crampsie replaces Eleanor Mascheroni, an 11-year O&M vet who has left to join a company in Detroit (we’re checking to see which one). Crampsie, meanwhile, has been with Ogilvy for eight years, eventually moving up the ladder to new business director in 2008 before assuming her post as NA CMO in 2010.

Ogilvy’s worldwide CEO Miles Young says in a statement, “Lauren is someone with phenomenal energy and great skills.  She’ll be a tremendous spokesperson for the vigor of our brand in the new landscape of communications.”

Berger Returns to Ogilvy, Takes CDO Post

After three years spent at MDC Partners as VP, digital innovation, Brandon Berger is returning to Ogilvy to take on the newly created position of global chief digital officer.

While at MDC, Berger was responsible for digital investments, partnerships and acquisitions (of which there were a couple) while providing digital strategy leadership for the holding company’s units, including of course Crispin Porter + Bogusky. Now back at O&M, where he originally served as a senior strategist from 2004-2007, Berger will work with the agency’s digital leaders across its operations, as a CDO is wont to do, and be in charge of both offer development and bringing the offer to clients.

Called “one of the very best digital thinkers and doers around” by Ogilvy’s global CEO Miles Young, Berger says in a statement, “I couldn’t be more excited about the opportunity to return to Ogilvy in this new role.  Ogilvy is the one true global network that has digital at its core. The opportunity to leverage the network’s strategic marketing leadership and creative firepower, along with the scale and resources around development, data, media and technology to bring innovation and invention to both existing and future clients is endless.”

Along with his high-level posts at MDC and Ogilvy, Berger’s had stints at McCann-Erickson/MRM and founded his own firm, WideRay Corp./Qwikker, in 2000.