Top-Snapchat-BrandsThree years ago, Snapchat took social media by storm.

The thought of sending pictures and text that would “disappear” after only seconds of viewing appealed to tech addicts but raised some questions about privacy.

Even the FBI got in the mix.

However, that didn’t stop brands from looking into the possibility of Snapchat helping give them a leg up on the competition, despite its ne’er-do-well intrigue. Now, an interesting study fromĀ Business InsiderĀ proves that the ballyhoo may have been a smoke screen for the app’s true (hidden) purpose: brand equity.

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