Campbell Mithun, digital AOR for Popeyes, has just launched the online portion of the #LoveThatChicken campaign to promote the chain’s “Love that Chicken Month” promotion that includes a 2-piece chicken and biscuit for $2.99 offer. The #LoveThatChicken campaign (GSD&M is traditional AOR and handled the intro video above) invites users to upload video of themselves singing the “Love that chicken from Popeyes” jingle with the tag #LoveThatChicken and post the URL to the Popeyes site for a chance to win $1,000. Visitors to the site can pick and choose uploaded videos to play at the same time, ostensibly to create a chorus of “perfect harmony” — although we’re not sure the Popeyes fans live up to that description.

Winners will be chosen from each social video channel — Vine, Instagram and YouTube. In addition to the $1,000 first prize, second place will receive a Bluetooth speaker or a Popeyes T-shirt and third place will receive a $25 gift card. It’s a clever social media campaign, even if it’s not so easy on the ears.

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