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Posts Tagged ‘Mimi Cook’

Wednesday Odds and Ends

So, what is Barbarian Group co-founder Benjamin Palmer‘s creative process like? link

-Biz dev consultant Michael Gass talks about how agencies should play consultant for new business efforts. link

-Speaking of the above department, Whitehouse Post has added Luis Ribeiro as new business developer on editorial, VFX and design. link

-McCann Health continues adding to staff as it’s now brought on former Omnicom SVP Susan Duffy as president of its New York-based unit, McCann Regan Campbell Ward.

-If you care to view, presenting your 93rd Annual ADC Awards Advertising and Interactive juries (well, after the jump). link

-And now, some more holiday generosity, this time from Amsterdam-based agency Achtung! (above).

-Following its Tumblr acquisition, is Yahoo now interested in acquiring photo-sharing site Imgur? link

-L.A.-based commercial prodco Furlined has added director Kristoffer Borgli to its roster.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Wednesday Odds and Ends

-Here’s what we’ve got on Y&R Cali: Mike Reese, managing partner at Y&R NYC who’s been with the agency since we were doing “Hammertime,” has been promoted to president of what is now Y&R California. Meanwhile, Apple/Goodby/Mekanism alum Mimi Cook will join Reese in San Francisco to lead Y&R’s West Coast agency as chief creative officer. Thus ends the reign of  Doug Sweeny and Joe Kayser, the latter of whom joined Y&R West Coast as CCO two years ago.

-Arnold picked up ad duties for Del Monte Foods’s Milk-Bone brand. As AOR, ArnoldNYC will lead the way for the Havas-owned agency, handling advertising and marketing duties covering digital, print, and TV. Says now-Arnold CEO  Robert LaPlae–who initally assumed the role of global president eight months ago–in the most grandiose statement regarding dog food, “Our new partnership mission is to generate brand velocity, growth, and to reclaim Milk Bone’s iconic status. Milk Bone is a true passion brand and a category leader for Del Monte in the dog treats category.

-JWT-owned Digitaria has welcomed former Pereira & O’Dell biz dev director Robyn Freye as VP, marketing.

-Seattle/L.A.-based WDCD decided to  play a part in “Free Speech For People” in an effort to make the Supreme Court aware of its Citizens United ruling (above). link

-Who knew advertisers must also be inventors. link

-Yeah, #FirstWorldProblems. link

-According to some (or most), the Twitter ads API was inevitable. link

-TBWA’s Rob Schwartz says “brand programming is the new advertising.” link

-ZenithOptimedia Group has appointed Tim Collison to the newly created position of global communications director.

Kids, Just Say ‘No’ to Jugs

Well, it’s definitely a rarity to see a laundry detergent ad rock this hard.

From SF-based agency Mekanism comes this latest viral spot for Method, an odd brand of laundry detergent that requires “four pumps for one sweet load.” Since being posted yesterday, the “Say No to Jugs” has already amassed nearly 90,000 YouTube plays, no doubt converting innuendo-loving guys who look like Sam Beam (the bearded guy from Iron and Wine) and the girls who love them to spray-bottle detergent.

This video follows Method’s “Clean Happy” campaign launch from last month, which used the Naked and Famous track “Young Blood” to appeal to 20-somethings seeking a hipper way to do their laundry. Detergent in jugs? What are you, my grandma? Join the “People Against Dirty” on Method’s Facebook page and view credits after the jump.

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