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Posts Tagged ‘Misha Louy’

MRY VISA Spot Marks Michael Sam’s Debut as Spokesman

Michael Sam hasn’t even been drafted yet, but things are looking good for the man who would be the NFL’s first gay player: he’s already signed his first endorsement deal.

Here’s his spot for VISA from MRY and production company Decon, released just in time for the start of the draft:

The message sticks very close to what Sam’s been saying all along: Sure, I’m gay, but it’s no big deal. Just focus on how well I play the game.

Unlike Sam, Auburn’s Greg Robinson got drafted in the second round by The Rams last night. His spot after the jump…

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Roy Choi, Michael Voltaggio, Nguyen Tran Hack Oreos for 360i

360i tapped L.A. celebrity chefs Roy Choi, Michael Voltaggio and Nguyen Tran (of Starry Kitchen) for a new campaign for Oreos.

Created in collaboration with production company Decon and directed by Claire Cottrell, the series features “Oreo hacks,” with the chefs repurposing the sandwich cookies in inventive, delicious ways. Choi, who you may remember was recently featured in a Google Glass spot, crumbles Oreos into a chicken tender crust that seems like a delicious late night snack. Voltaggio, meanwhile, transforms the cookies into dessert tortillas, accompanied by a shandy created with Lemon Oreo creme. Chan comes up with an “impulse hack” based on other items found in a convenience store, combining Oreos with pound cake, cherry soda and salted peanuts to make a kind of bread pudding. Before introducing their recipes, each chef waxes nostalgic on eating Oreos growing up and shares their different methods of consumption (Voltaggio is an Oreo puller, while Choi is more of a traditionalist). It’s a fun campaign, and should help shed a different light on the brand — especially since the videos point viewers to Oreo’s Tumblr, where they can get the recipes for the Oreo hacks. Stick around for Voltaggio and Tran’s Oreo hacks and full credits after the jump. Read more

Anomaly, Decon Present Roy Choi, ‘Google Glass Explorer’

Last summer Google started distributing their Google Glass to select “Explorers” for their “If I Had Glass Campaign.” Among those who loved the product was renowned chef and food-truck pioneer Roy Choi, whose famed Kogi BBQ truck, where his Korean-Mexican tacos are a star, is a fixture in Los Angeles. Choi, whose pedigree includes stints at Le Bernardin and the Beverly Hilton, enjoys working with Google Glass because he can search for and follow along with recipes using only his voice — quite useful when your hands are covered in salsa verde, kimchi, or curry paste.

For a new spot by agency Anomaly and production company Decon, Choi decided to reinterpret Irish cooking in honor of St. Patrick’s Day. He searches for recipes and puts his own spin on the classic corned beef and cabbage, turning it into the “East Los Leprechaun Burrito,” which includes plenty of the celebrated chef’s own signature touches (yes, it has kimchi). In the process, Choi demonstrates the Glass’ capabilities, including when he’s interrupted by a phone call, and seamlessly switches from recording his recipe to the call at hand and back. The 1:50 spot is a lot of fun, and succeeds at making the Google Glass look like a product with appeal beyond neckbeard-sporting tech nerds. If watching the spot leaves you hungry for an “East Los Leprechaun Burrito,” fear not, we’ve included the recipe, along with credits, after the jump. Read more

Shaq, Shawn Kemp Return in Ep. 2 of Decon’s ‘Retro Shop’ Series for Reebok

New York-based production company Decon has launched the next episode in its funny new web series promoting Reebok Classic

To refresh memory, Reebok commissioned Decon to run with a strategic content approach to promote its new retro Classic product line. So, Decon came up with the mini web series, “The Retro Shop,” and the results are pretty hilarious. The first item in the Reebok Classic launch is the Shaq Attaq Retro sneaker, which made its debut on the 14th, so naturally everyone’s favorite Kazaam star is featured heavily in the first two episodes. “The Retro Shop” is set, appropriately enough, at an old school barber shop, where patrons discuss argue about some of the NBA’s greatest players. It’s a formula that works really well, especially since Decon keeps things on the shorter side, and makes for an eminently watchable experience. So grab some popcorn and in case you need a rewind, check out episode 1 starring Shaq and his horrible wig, along with credits, after the jump. Read more

Wednesday Odds and Ends

-A few Boulder creatives launched a mobile game company and created the teaser trailer above. link

-The IAB launched a new digital video competition called “Rising Stars.” link

-R/GA alum Wyatt Neumann joined up with Misha Louy and company at Decon as CD/director. link

-Here’s a site dedicated to all the art directors out there. link

-The P&G veteran who oversaw Old Spice during the “Man Your Man Could Smell Like” renaissance has joined Dish as CMO. link

-Here’s a story of the “explosive” growth of Instagram, as told through in infographic. link

-Verizon introduces a new fee, this time one to upgrade your phone. link

-Everyone seems to love this stunt for a Belgian TV channel. link

Louy’s Move to Decon Now Finally Official

Two months after we first reported that Misha Louy was leaving BBDO New York for the second time and likely joining prodco/record label/ideation shop Decon, the latter has finally confirmed his arrival. Louy will officially assume the title of partner/EP at the NYC-based operation, which you might remember from hipster-tinged efforts like this.

Before Decon and in between his two tours of duty at BBDO NY, Louy had a brief stint at Droga5, where he served as executive broadcast producer on UNICEF Tap Project 2011 and Reb’l Fleur work starring Rihanna among other things. During his career, Louy also spent three years on the production side at Merkley + Partners.

 

Louy Splits Again from BBDO

Guess a return trip to BBDO didn’t stick as we’ve received confirmation that Misha Louy, who left his old stomping grounds in the agency’s New York office for a brief spell at Droga5 last April, has once again left his old haunt during the return trip.

From what we’ve been told, Louy will be leaving BBDO NY at the end of the month to become a partner at a small production company/record label called Decon. Prior to BBDO, Louy served for three years on the production side at Merkley + Partners during his career.

Misha Louy Returning to BBDO

Droga5 has confirmed that Misha Louy is leaving the agency after just nine months, adding “We wish him the best.” From what we’ve been told, Louy, who served as VP, executive producer, is rejoining Brian DiLorenzo and the folks at BBDO New York. Louy spent four years at BBDO and held a similar title. While at Droga5, Louy served as executive broadcast producer for the recent Celebrity Tap work for UNICEF including this spot starring Rihanna and was an EP on the pop star’s commercial for her fragrance, Reb’l Fleur. We’re checking with BBDO on what title awaits Louy, who also logged three years as a producer at Merkley+Partners early on in his career.

Update: Louy is rejoining BBDO as executive producer.

Rihanna Makes Drinking Tap Water Somehow Look Sexy

Former 180 LA creative director Amir Farhang, who joined up with prodco Uber Content last fall, directs this latest round of spots supporting Droga5′s ongoing Tap Project for Unicef. The black & white ditty above stars music megastar Rihanna, who gets help from a smooth tune and a purposely corny VO. This latest clip, one of four in a “Celebrity Tap” campaign that also stars Taylor Swift, Vinnie Chase and someone named Selena Gomez (her clip is after the jump), comes with a contest where you can “win bottled tap water from the gilded faucets” of said celebs. Yum? Check out the Gomez’s chirpy spot and credits after the jump.

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