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Posts Tagged ‘Misko Iho’

Firehouse Helms Simple, Effective ‘Forest’ Spot for Interstate Batteries

Dallas-based agency Firehouse created this simple, yet clever and effective spot for Interstate Batteries.

The 30 second “Forest” depicts an overgrown forest swallowing up a long-abandoned ’52 Ford Mainline with weeds and vines. Although the car is overrun with vegetation, its battery is still going strong, evidenced by the song blasting from the radio. “No battery lasts longer,” the spot claims, ending with the tagline “Interstate Batteries Outrageously Dependable.” It’s a refreshing, no-frills approach devoid of such new-fangled devices as campaign hashtags or social media tie-ins. Hell, it doesn’t even need actors or voiceovers. “Forest” is simply concerned with delivering its message in as direct a way as possible, which it does adeptly over the course of its 30 seconds. Credits after the jump. Read more

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Friday Morning Stir

-Director Misko Iho has joined bi-coastal prodco Interrogate for commercial representation in the United States.

-San Diego-based “humanitarian creative studio” Fifty & Fifty has been retained by the National Multiple Sclerosis Society to redesign all of the organization’s digital assets, including its main site and MS community site.

-The Advertising Club of New York and Google have teamed up to present the second Young Innovators Award. link

-TDA_Boulder is back with more outdoor fun for FirstBank (above), this time taking a jab at Congress, which apparently ranks below cockroaches and Nickelback in terms of favorability.

-Mullen Winston-Salem promoted Taylor Bryant to managing director and unlike what tipsters are saying, we’ve been told that John Fitzgerald is still in fact president of said agency.