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Posts Tagged ‘Mitch Bennett’

Pizza Chain’s Stoned-Looking Mascot Will Stalk its Twitter Followers

We were a bit stacked on the campaign front yesterday, but we couldn’t overlook this amusing, somewhat creepy but ultimately harmless effort from the folks at Atlanta’s Fitzgerald+CO for pizza chain, Mellow Mushroom. We’ve been told that the chain, which was founded nearly 30 years ago near Georgia Tech University, embraces a hippie mentality, a fact that’s reflected in its rather, um, laid-back mascot you see in the clip above.

The rather dazed and confused character is part of Fitz+CO’s effort to gain Twitter followers for its client and show to love for a select few current ones. But rather than just click follow on their Twitter profile, the agency decided to take it several steps further and actually have a couple of mascots, “Mel” and “Dude,” trail 20 @mellowmushroom followers over a period of one week. The video you see is hopefully a precursor for many more to come. Additionally, if you want to “Follow Mellow,” click here and you could win free pizza for a year. Hey, there are currently 130 Mellow Mushroom locations in 100 cities, so you could be in luck. Credits after the jump.

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Coca-Cola, Fitz+CO Record Real Roller Coaster Experiences for the Radio

Roller coasters are a bizarre facet of human life. We willingly trick our bodies into thinking we’re about to die, revel in the thrill of it, and then get in line to do it again. Like taking drugs, but safe and socially acceptable.

Fitzgerald+CO understands that the roller coaster feeling is distinct and inimitable on solid ground. So, for its latest Coca-Cola radio promotion, the Atlanta-based agency decided to do away with actors’ fake shaking voices and feigned fear. To produce a real-sounding radio commercial, they strapped their actors onto coasters at Six Flags and recorded them reading while actually zooming down the tracks. Another spot features real people describing the feeling of drinking Coca-Cola while being hoisted into the air and then speeding down a drop ride or waterfall. The resulting screams and authentic exclamations will air on the radio, while the videos are on Coca-Cola’s YouTube page and showing on Six Flags’ in-park monitors.

Credits after the jump.

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Pergo Gives a Floor Durability Test Courtesy of Battlebots

Believe it or not, 2012 marks a decade since Comedy Central canceled their robot fighting show, BattleBots. The show had it all, from destruction to hilarity to scantily-clad “correspondents” to cameos from Bill Nye the Science Guy. If you’re anything like me, and you consider these attributes the recipe for televised greatness, you were devastated when BattleBots went off the air.

So, understand that I’m a little biased when I call the above spot for Atlanta-based agency Fitzgerald+Co a wonderfully creative way to demonstrate the durability of Pergo floors. Not only do I get to see my old robot friends, but I suddenly have quite an affinity for a flooring product that I’d never heard of before. Of course, this begs the question: Do married women, who I assume are the ones generally responsible for making the purchasing decisions when it comes to flooring (as depicted in the spot), respond to BattleBots in the same way that I do?

The campaign also features a Facebook page where consumers can “Like” the video for a chance to win a new floor, learn more about the BattleBots featured in the spot, and browse different Pergo styles and key features. Credits follow after the jump.

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Farhang Leaves CP+B (Updated)

Who needs official agency confirmation when a simple Facebook post will do the trick? A source sent us a recent post from one Omid Farhang, a VP/group creative director at Crispin Porter + Bogusky who just recently announced his departure from the agency on the social network, saying, “Thank you CP+B for five rip-roaring, life-changing years. Count me deeply grateful and damn lucky.” Hey, at least it looks like it was amicable. During his half-decade at the agency, Farhang worked on campaigns for VW, Truth, Domino’s, Gap and was the copywriter on Burger King’s infamous, award-winning “Whopper Freakout” campaign (in 2008, my old pub Creativity also named Farhang the 7th most awarded copywriter in the world). Our sources tell us that Farhang isn’t heading to another agency at this point. Perhaps a freelance jaunt in Europe is in the cards?

We’re hearing there might be a couple of other recent notable departures on the creative front, but we’re checking to confirm. Look for the update here.

Update: We’ve received confirmation that Mitch Bennett and Jay Russell are also both no longer at CP+B. If you recall, the pair left GSD&M for Boulder in early 2010, with Bennett joining Crispin as ACD and Russell as creative director. During their time at GSD&M, Russell served as group creative director on BMW while Bennett was a CD on Southwest, Goodyear and LL Bean among other accounts.

Now You Can Put Faith in Your Facebook Friends on Bing

CP+B has rolled out its latest spots for Bing, this time showing how your Facebook friends can help you with your decisions while dillydallying on Microsoft’s search engine.  Electro-funk-meisters Chromeo provide the score with their track “Hot Mess” for this new, Roman Coppola-directed campaign, which we think tells us that we really can’t make up our own minds and we should trust our Facebook friends with our lives. Ok, got it. Second spot and credits after the jump.

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GSD&M’s First Work For Goodyear: Pass or Fail?

Here’s a look at the first work from the folks at GSD&M for Goodyear tires since the Austin-based agency won the account in April of last year. Dubbed “More Driven,” this campaign highlights some of the brand’s achievements from being the official tire of NASCAR to the first tires on the moon and the tires that broke the land-speed record while also being the tire of choice for U.S. military vehicles, Southwest Airlines, FedEx, Hollywood stunt drivers, the presidential limo and so on.

With all that said, the whole idea behind this campaign is that Goodyear wants to convey that it’s taking everything it’s learned over the years and applying it to the tires they roll out for you, the consumer. This campaign was completed during the brief Mike Wilson era at GSD&M, which developed a font based on the Goodyear logo that “that allows bold statements to be made over aggressive imagery.” We guess by “aggressive imagery,” they mean the pseudo-heavy metal combined with fast cars that showcase the might of Goodyear tires. Can you just feel the testosterone flowing?

Credits and two more spots from the campaign after the jump.
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