To prove the speed of VW cars, Deutsch asks people who know the meaning of “fast” to co-star in their latest TV spots. Four YouTube sensations—a Rubik’s Cube wizard, a beatboxer, a speed reader, and a lightning-finger guitarist—accompany Eric Norris (son of Chuck) around a race track, aiming to complete tasks in their various skill sets before the VW cars complete a lap.
Granted, it’s far easier for a car to get around a track than for a vulnerable human to read the Gettysburg address while in said screeching, speeding car. The race might not have been very fair. But, these spots are still fun, and the quickness of the VWs is nothing to scoff at. Also, can we pause for a second to appreciate “speed cuber” Anthony Brooks, who can solve a Rubik’s cube with one hand (above)?! I can’t even look at a Rubik’s cube, knowing that as soon as I touch it I will be met with total frustration and humiliation.
Deutsch did well by choosing Internet-famous individuals with awesome, unusual talents. Their presence gives us the impression that VW cars aren’t just fast, they’re original and inventive, too.
Credits and more spots from the campaign after the jump.