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Posts Tagged ‘Mitt Romney’

Op-Ed: ‘Klout Bomb’ Defined

Do you care about your Klout score? Well, if you’re all hung on “your ability to drive action”, here’s a little ditty from Megan Wintersteen, strategic planner at Blacksburg, VA-based digital shop Modea, who discusses the art of “Klout bombing.”

The credibility of a Klout score has been a controversial topic for some time now. Regardless of whether or not you believe in it, one thing is for sure – Klout has spawned one of the most spectacular Internet pranks to date: Klout Bombing.

Klout is a tool that measures the influence of a social media user across a variety of topics. Beyond Klout-assigned topics of influence, users may also award +K’s to each other as a demonstration of expertise.  A Klout Bomb occurs when the awarded topic is something sarcastic, ironic or derogatory towards that person. In other words, something he or she typically would not want to be affiliated with.

I would know because I’ve been Klout Bombed.

One of my wise-guy coworkers decided it would be funny to +K me in “Prison” on Klout (for the record, I’ve never been anywhere near a prison). After expressing my dissatisfaction, other coworkers and friends found entertainment in increasing my influence in “Prison,” and it ultimately became a running joke around the office.

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Tuesday Odds and Ends

-McCann has lost the Avis account to Leo Burnett. link

-W+K alum Bill Morgan has joined Austin-based agency McGarrah Jessee as director of media engagement.

-Indie, Seattle-based agency DNA added Pete Hughes and Lianne Onart as ACDs.

-Care to write a love song on this, oh, auspicious day? Well, here you go. link

-Are AT&T and Verizon going to offer 4G iPads? link

-Angry Birds makes friends with Facebook. link

-A junior designer at R/GA proposes a free wedding contest (above). link

-President Obama doubled Mitt Romney in online ad spending. link

Mitt Romney and His Taxes Inspire the Ad Community

 

Seeing as Mitt Romney‘s tax returns have got the media’s full attention this week, why not keep with the political theme and highlight a rather timely site that just sprouted up called Romney & Me. If you were ever wondering how your salary translates in the GOP candidate’s world, look no further than this web destination that will do all the calculating for you. For instance, you can learn how long it would take ol’ Mitt to earn your yearly wage, and how much you’d save were you to be taxed at his rate. It’s simple, snarky and just a little side-project from Tim McCormack (a VML ACD/writer), Danny Adrain (BBDO NY art director) and Kesal Patel (BBDO NY techie).

Tuesday Morning Stir

-Slingshot alum Dan Grimsley joined up with fellow Dallas-based shop Blockdot as creative director.

-M&C Saatchi teamed up with Google to launch the “Good to Know” print/OOH/online campaign here in the States (above). link

-Benjamin Weinstein is the latest director to join the roster of production company, Tool. link

-Newt Gingrich defends his attack ads against Mitt Romney. link

-Facebook IPO set for late May? link

-RIP Dan Evins, founder of Cracker Barrel. link

 

McDonald’s, Arnold Deliver the ‘Egg McMuffin’ of Taglines

Upon viewing the above spot from Arnold Worldwide for McDonald’s, you probably scoffed at the idea of the “Egg McMuffin of” catching on as a widespread euphemism for “the best.” Either that, or you started debating which of McDonald’s breakfast items was the best. (“I get that you’re more of a McGriddle girl, but I’m a big biscuit kind of guy myself.”) Some of us did both.

The nice shout-out to Cadillac in the spot served as a reminder that no one under 50 (maybe older) has ever referred to anything as the “Cadillac of” similar but lesser things. Hey, maybe Arnold’s trying to blow the doors wide open for America’s youth and their love of ridiculous slang. Could this silly tagline along the same lines as “the cure for the common” actually make its way into popular vernacular? Well, this Hoboken apartment listing, this popular website, and this Twitter update sent to us in the release argue that it already has. In fact, we were given statistics that say the phrase “has been tweeted over 11,000 times on Twitter and mentioned nearly 1,200 times on Facebook since the debut of the commercial on December 29, 2011.”

Still skeptical? Of course you are. But, one true measure of determining whether this was surprising success or failure is seeing if it pops up in news headlines. Perhaps, sooner than you think, we’ll see Aaron Rodgers hailed as the Egg McMuffin of quarterbacks, Facebook called the Egg McMuffin of web 2.0 IPO successes, and Mitt Romney declared the Egg McMuffin of presidential candidates at the Republican National Convention. Credits after the jump.

 

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Thursday Odds and Ends

-Dave Moore officially assumed the title of co-CCO at Avrett Free Ginsberg. link

-With its third outage in a month, is Verizon really “America’s most reliable network” (let’s not even start with the $2 online bill pay fee). link

-Mitt Romney wants to bring commercials to Sesame Street. That’ll win ‘em over. link

-San Francisco-based director of photography Alex Walker discusses shooting a car commercial with no budget (above). link

-No surprise: Facebook accounts for 3 in every 4 social networking minutes. link

-Fast Company picks out the 22 best infographics of 2011. link

-GSD&M: All about “culture jamming.” link

-Survey: Ad/media/marketing execs are more likely to buy or sell a media-related business than they were at the same time last year. link

 

 

Wednesday Odds and Ends

-So, what were Adweek‘s “Top 10 Press Stories of 2011?” link

-Newt Gingrich blasts Mitt Romney‘s attack ads and takes at aim at Ron Paul ahead of the big showdown in Iowa. link

-IPG Mediabrands has a new president for the Asian region. link

-Kleenex comes to the aid of sniffling Facebook users (above). link

-Google+ has topped 60 million users and could reach 400 million (!) by end of 2012 according to Paul Allen. link

-Here’s your two-minute 2011 viral video summary. link

-CNet offers its five social network predictions for 2012. link

-P&G has teamed up with the brains behind mall food court staple Panda Express to launch the Tide Dry Cleaners chain. link

 

Thursday Morning Stir

-Tribal DDB San Francisco introduces us to SiriClaus (above). link

-The year in advertising, by the numbers. link

-Facebook gets a scolding from Irish authorities and agrees to boost privacy. link

-Well, these are some pretty interesting holiday pics that come to us courtesy of San Francisco-based agency, Silverfox. link

-Mitt Romney says Newt Gingrich should stop whining (feel free to inject Schwarzenegger impression here) about attack ads. link

 

 

Wednesday Odds and Ends

 

-MRM/Team Detroit alum Richard Perry joined digital studio Speedshape as interactive group director.

-Social media guru/Charlie Sheen replacement Ashton Kutcher is ready to throw down in a new McCann-created spot for Nikon (above).

-Epsilon completed its acquisition of Aspen Marketing Services.

-Cheil North America CEO Buz Sawyer hired Omnicom alum Henry Dosch as CFO.

-Big Spaceship won digital AOR duties for The Rising Beverage Co.’s Activate brand.

-The Art Directors Club is unveiling a new exhibit next week called “Graphic Intervention,” which showcases 25 years’ worth of AIDS awareness posters link

-Ex-Google CEO Eric Schmidt admits he “screwed up” because he underestimated Facebook. link

-ArnoldNYC was named AOR for Florida-based apparel chain Stein Mart. There was no review. Fry Hammond Barr in Orlanda was the incumbent.

-Republican presidential hopeful Mitt Romney now has a digital director. link

 

 

 

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