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Posts Tagged ‘Mona Lisa Farrokhnia’

BBDO NY Looks at ‘Monsters Under the Bed’ for Sandy Hook Promise

With the anniversary of the Sandy Hook Elementary School shooting coming up this Sunday, BBDO New York crafted a PSA campaign for Sandy Hook Promise, an gun violence prevention organization formed in the wake of that tragedy.

In the three-minute video “Monsters Under the Bed,” an interviewer has children draw pictures of monsters and then interviews parents asking them what they do to protect their children from these imaginary creatures, with parents offering up a range of responses. Then the interviewer changes the conversation, asking, “How do you protect them from gun violence?” Most of the parents just sit silently with a pained expression, and not one is able to offer a satisfying answer. BBDO New York drives the message home when text appears onscreen reading, “Last year, zero kids were killed by monsters under the bed. Let’s protect our kids from the real threats…so they can continue being afraid of the imaginary ones.”

The video ends by directing viewers to SandyHookPromise.org, where the organization offers parents, students and teachers tools and programs to prevent future gun violence, including mental wellness, social development and gun safety approaches.”Monsters Under the Bed” is being promoted on social channels including Facebook, Tumblr, YouTube, and Twitter.

Additionally, BBDO New York worked with director Tarik Karam and executive producer Stephen Daldry to create a short documentary film called What They Left Behind. The documentary tells the story of three children who lost their lives to gun-related violence: “from a 17–year-old girl who committed suicide with her father’s gun; to an argument among young teenage boys in Iowa that  ended in bloodshed; to the Barden family who lost their 7-year-old son in the Sandy Hook Elementary School shooting.”

“In the two years since I lost my son, I have been speaking with communities across the country to better understand the causes of gun violence,” said Nicole Hockley, communications director for Sandy Hook Promise and mother of six-year-old Sandy Hook victim Dylan. “What we have learned is that, as a nation, we can help to prevent tens of thousands of gun deaths, by first learning the warning signs of violent behavior and focusing on community-based programs to help and heal those most at risk.”

Stick around for the 35-minute What They Left Behind, along with credits, after the jump. Read more

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Chris Bosh Steals Kids for Foot Locker

We’ve seen James Harden tear away a warm-up beard and trade an entourage member to Kris Humphries in past Foot Locker commercials, but in the latest effort from BBDO New York, for Kids Foot Locker this time around, Miami Heat All-Star Chris Bosh rounds up some youngsters and takes them to his team’s training facility.

Seriously, where are the parents? Tick Tock, Pork Chop, Sizzle, and Rick Springfield just roam the streets without supervision? Also, when Bosh says he “rounded up” other kids because of “fresh gear” at a Kids Foot Locker, nobody recognized how high this ranks on the Unintentional Comedy Scale?

This ad isn’t as clever as the Harden spots, but Ray Allen is involved, so that makes it okay in my book. And I mean the real Ray Allen, not Tick Tock. Credits after the jump.

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James Harden Sends Entourage Member to D-League in Latest Foot Locker Spot

Ah, a Super Bowl breather and the Foot Locker/NBA-focused funny continues in this new spot from BBDO New York, which focuses on mohawk/fierce beard-sporting James Harden, the ex-Oklahoma City Thunder sixth-man-turned-Houston Rockets starter. See kids, this is what happens when you don’t have the flow to flaunt fresh kicks on a consistent basis: You hang out with Kim Kardashian’s ex. Ugh, we can smell the Drakkar Noir from here. Credits after the jump.

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