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Posts Tagged ‘Morgan Freeman’

BBDO NY Showcases Ease of Visa Checkout in ‘Surfer’

BBDO New York has a new campaign for Visa showcasing how quick and easy the brand’s Visa Checkout service is.

In the campaign’s first spot, “Surfer,” BBDO New York teamed up with professional surfer Kolohe Andino, with voiceover from the inimitable Morgan Freeman. Over the course of the 60-second ad, Andino demonstrates how quick and easy Visa Checkout is by using it to order a Pizza Hut pizza while surfing a giant wave. The spot ends with the tagline, “Everywhere you want to be” (it appears they’ve dropped the “it’s”) before directing viewers to sign up for the service at “Surfer” debuted this past Sunday during FOX’s NFL broadcast, as Visa is using its NFL sponsorship to promote the campaign and get the word out about its recently-launched payment service.  Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

BBDO Releases New Olympics Visa Spot, ‘Night Swim’

BBDO has just released a new Olympics spot for Visa featuring U.S. Olympic Freeskier Torin Yater-Wallace.

The 45 second spot, “Nightswim,” follows Torin on one of his night runs through “an ocean of snow,” where “it’s only [him] and the mountain.” Torin explains that he skis at night because the days just aren’t long enough, and he can engage his passion in private at night, without the pressures and distractions he faces during the day. The spot closes with Morgan Freeman‘s narration that Visa has been “supporting Olympic athletes for over 25 years.”

Like a lot of the Olympic advertising we’ve been seeing, “Nightswim” is pretty straightforward, allowing the athlete involved and the idea of Olympic sponsorship to speak for itself. The most unusual thing about the spot would have to be the nighttime setting, which allows for some interesting visuals, but also some moments where it’s kind of hard to tell what’s going on. Credits after the jump.

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Michael Phelps Proves Power of .01 Seconds in BBDO Brazil Olympic Spot

There are two primary reasons to love the Olympics: the games inspire a swell of national pride and a deluge of epic hero’s-journey ads. With their superhuman efforts, both athletes and their sponsors encourage Olympic watchers to live more fully, conquering their daily obstacles.  Lift the groceries higher! Cross the street faster!

The latest spot from Visa’s Go World campaign, which we’ve been told has yet to air, contributes to the uplifting nature of our favorite worldwide competition. Created by BBDO Brazil, the ad invites viewers to “just think of the cheers if lightning strikes twice.” Consider the roar if, in the time it takes lightning to strike, Michael Phelps wins another gold medal. Victory in 100th of a second.

Narrated once again by Morgan Freeman (who, of course, has also shown his VO chops in March of the Penguins and Science Channel’s Through the Wormhole), this is the latest ad in a series that celebrates supportive fans and their loud noises. For those who can’t be at the games in person, Visa invites them to share their encouragement via Facebook and a “Cheer application.” The best cheers go on TV.

Your Day 2 Cannes Report

While we’re stuck Stateside, we’ll give you quick Cannes Lions field reports from our roving reporter, Yunilda Esquivel, an executive producer at Michael Bay and Scott Gardenhour‘s commercial production company, The Institute. Without further ado, the floor is yours, Yunilda.


After picking up my Festival credentials, I stumbled upon Ogilvy & Mather Asia’s display for their impressive new release, RAW: Pervasive Creativity in Asia. Two years in the making, the book explores the cultural richness of things like local markets and millenary traditions in a grassroots Asia, showcasing how creativity is being used everywhere and everyday to get ahead. I was completely blown away by the ingenuity and the message. Here I am with the authors, David Mayo, president of Ogilvy & Mather ASEAN and Kunal Sinha, chief knowledge officer for Ogilvy & Mather Asia Pacific. The book’s photographer, walking legend, Steffan Billhardt, is in the background. To everyone out there: this (expanding your mind) is what Cannes is all about.

In other news:
Best Panel of the Day: Visa @ TBWA: The Making of a Global Campaign
Maybe it’s because one of the stars of TBWA\Chiat\Day LA’s (yay LA!) campaign, Olympic Gold-Medal Winner, Nadia Comaneci, was actually in the room, or maybe it was because Antonio Lucio, the client from Visa, praised Lee Clow for fiercely defending the soul of the campaign when questioned by his camp, but this panel was hands down the best of the day, and had the most spirited audience of any I attended. The audience actually burst into applause throughout the presentation. “Go World”, the campaign narrated by Morgan Freeman, is set to launch it’s third run in just a few weeks when the London 2012 Olympics get started. For this iteration, Chiat\Day has introduced Social Media by inviting fans to cheer for their favorite athletes by sending messages via text or video to an online hub. Add to the 9.2 million cheers, and send your favorite athlete a message here! Try it out, it’s great!
What’s Happening on The Carlton Terrace:
Even this early in the week, the Carlton is busy with hellos, welcomes and stories from the trip here. After sipping a nice sunset rosé, I’m off to bed for probably my last good night’s sleep of the week. More tomorrow!
xo Yunilda
Follow me on Twitter @yunilda
Follow me on Instagram @yunilda


Your Friday Image: Draftfcb Poses with Penguins

Can someone cue the Morgan Freeman VO on this? Anyhow, you might have remembered that Draftfcb New York picked up the Sea World business a few weeks ago. To get into the spirit of things, we suppose, DFCB president/CEO Laurence Boschetto and DFCB New York CEO/Healthcare CEO & president Dana Maiman have welcomed a new logo design (well, for the photo-op at least) and cuddled with some penguins in the process. Here’s calling to you, Shamu.

Visa, Ned and a Trip to the Super Bowl

On any other year, your credit card company offering you a trip to Indianapolis on February 5 might not seem like a big deal, or even appealing. This year, it’s a totally different story, as Indianapolis’ Lucas Oil Stadium becomes the stage for Super Bowl XLVI on that very night. At the beginning of the year, who would’ve thought that by mid-season we would know that the hometown Colts have absolutely no shot of playing in the big game? Despite a Peyton Manning-less “lost year” for Colts fans, it’s nice to know that the city will still find a reason to celebrate on February 5 (and perhaps again in late April, when the Colts might have a shot at drafting 2012′s “sure thing,” Andrew Luck).

To celebrate, Visa is giving one lucky cardholder 10 tickets to the big game. And, if the above Wes Anderson-esque spot from TBWA (that’s actually directed by Stacy Wall) is any indication, that lucky winner could find opportunities for new friendships, embarrassing old friends, and eloping with the office crush in the “Racing Capital of the World.” Along with the gentle, calming narration of Morgan Freeman that America has come to value as much as apple pie, baseball and the Right to Bear Arms, it doesn’t get more red, white and blue than this spot from Visa. And, as residents of Baltimore surely know, there’s nothing quite as gratifying as making a die-hard Patriots fan wear the helmet of an opposing team. It would only be sweeter (and more timely), if that Patriots guy was a Redskins fan.

So, on this devastatingly sad and disheartening day for American football fans around the country, let’s find comfort in knowing that although college football is perhaps seeing its darkest hour ever, we still have the NFL to lift us up. And, hey, how ’bout them Packers? Check out more Ned-ventures here.

Friday Odds and Ends

-Perennial hack Jay Leno digs up Morgan Freeman‘s McDonald’s ad. link

-Design/production company Thornberg & Forester announced today the addition of Kyle Hurley as designer.

-Euro RSCG is “digital at the core,” according to Euro RSCG. link

-Google expands Android’s reach. link

-Branden Kramer‘s “Situation” t-shirt is taking off (above). link

-How Sony wooed techies with The Social Network promo. link

-The House’s net neutrality proposal falls apart. link

-Bluefly CMO Brad Matson talks marketing style. link

More: “Thursday Odds and Ends