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Posts Tagged ‘Morgan Spurlock’

Thursday Odds and Ends

-M&C Saatchi LA has nabbed global social media duties for UGG Australia, with M&C Saatchi Share, the agency’s social/digital/content arm.

-London/New York-based VFX/creative solutions company Framestore has welcomed Sophie Thiellon as executive producer of  live action out of its NYC office. In addition, the company hired Lauren Merritt as new business manager in New York and Ashley Ford as business as business development/integrated advertising exec in the recently opened Los Angeles branch.

-MRY is reportedly taking on the role of lead agency for AT&T’s don’t text while driving -themed “It Can Wait” campaign. The agency beat out the likes of incumbent BBDO and Carrot Creative for the assignment. link

-The Morgan Spurlock-founded production company Warpaint signed director Paul Stone for commercial representation.

-Guy Wieynk, formerly AKQA VP/international, has joined Publicis Worldwide as U.K. CEO. As you’d expect, he’ll be based in London. link

-The folks at ADC continue rolling out installments of their Portfolio Night All-Stars video series. Check out episode 4 above (featuring AKQA CCO Rei Inamoto) and look for the fifth and final episode tomorrow.

-Former AKQA London creative director Robert Thomsen has joined up with Copenhagen-based shop, Spring/Summer, in the same role.

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Friday Odds and Ends


-Digitaria’s new mobile technology unit, Big on Mars, has unveiled their logo (above), a globe made up of mobile devices. Pretty neat.

-McDonald’s answer to the Taco Bell Breakfast ad blitz? Free coffee. link

-Oh yeah, and also this photo. link

-CBS Outdoor seeks to consolidate. link

-Morgan Spurlock, James Corden, Idris Elba and Steve Coogan among speakers at Advertising Week Europe. link


Wednesday Morning Stir


-IPG-owned agency GolinHarris has welcomed Edelman alum Caroline Dettman chief creative/community officer.

-Warrior Poets, the New York-based production company founded by Oscar-nominated filmmaker Morgan Spurlock and his producing partner Jeremy Chilnick, has promoted Matthew Galkin to partner.

-MDC has appointed Carat USA alum Martin Cass as CEO, Steve Farella as chairman, and Michael Nicholas as entrepreneur-in-residence/chief experience officer of its new “scaled” U.S. media agency, Assembly.

-NYC-based branding/marketing comms agency The Halo Group has been selected by the Advertising and Marketing International Network (AMIN), a global alliance of more than 50 independently-owned integrated agencies, as its New York partner.

-With Fat Tuesday said and done, let us not forget this week’s official launch of food/beverage-focused agency quench, which already counts clients including Yuengling, Turkey Hill, ORTEGA, StarKist, Jarlsberg cheese, Dr. McGillicuddy’s, Firefly Moonshine and Firefly Vodka.

-Following the usual “competitive pitch,” organic baby and children’s food brand, Ella’s Kitchen, has appointed Havas Worldwide London to handle its European advertising account.


Morgan Spurlock and Friends Launch Commercial Production Company

It looks like documentary filmmaker Morgan Spurlock is using his exploration of the advertising industry, The Greatest Movie Ever Sold, as a blueprint for his new commercial business venture, Warpaint Productions.

Merging his NY-based prodco, Warrior Poets, with Greatest Movie co-producer Keith Calder‘s LA-based company, Snoot Entertainment, Warpaint is launching with the assistance of 16-year industry veteran, Shannon Lords. In a statement about the merge, Spurlock said, “After working directly with brands and advertising agencies in the placement expose ‘The Greatest Movie Ever Sold,’ as well as directing multiple commercial spots for other production companies, I saw an opportunity to create a much more director driven entity.”

Warpaint currently has nine directors signed on, including Spurlock (The Greatest Movie Ever Sold, JetBlue, Hunt’s, Ally), Rupert Wyatt (Rise of the Planet of the Apes), Gary Hustwit (Helvetica, Objectified, Apple), Adam Wingard (You’re Next), Liz Garbus (Bobby Fischer Against the World), Adam Lisegar (, Michael Tucker (Fightville, Gunner Palace, Mastercard), Maggie Choo (Nike) and Damien Toogood (Olympus, Target, Pepsi). See more at Warpaint’s website here. Also, yes, Spurlock is using his work with POM Wonderful as a case study, so feel free to wonder aloud if this was Spurlock’s long-term plan with Greatest Movie all along.

In case you needed more of a Spurlock fix, check out our Media Beat interview with man himself, where he discusses producing/directing The Simpsons 20th Anniversary Special in 3D on Ice!, offers video/filmmaking tips to journalists and reflects on making his breakthrough doc, Supersize Me.

Big Fuel Staff Attempts to Live on $1.50 a Day

In a move that would make documentarian Morgan Spurlock start a vigorous slow clap, several Big Fuel New York staffers will attempt to live below the extreme poverty line for five days. Starting on Monday, May 7, Big Fuel managing director Holly Pavilka and several of her co-workers will be spending no more than $1.50 a day. The bottom line? No coffee (shudder).

The agency peeps are taking part in this social experiment as part of the “Live Below the Line” challenge, a charitable contest that has thus far raised over $44,000 for poverty-stricken citizens in developing countries. “Live Below the Line” is being co-sponsored by Unicef, the Global Poverty Project, and the United Nations Foundation’s Shot@Life initiative. According to a statement, Pavilka and co. are also using this challenge as a way to bring attention to social media’s impact on raising awareness for charitable initiatives.

Intrigued? Watch another video below that goes a little more in-depth about the challenge.

A Blender: No Better Than a Briefcase When it Comes to Customer Service

Grey New York’s work for Ally Bank since winning the brand’s business nearly nine months ago continues and so does the Candid Camera/Punk’d-like approach that the agency employed back in September. Morgan Spurlock once again takes over behind the camera and the same Grey creative team has returned for this latest Ally installment, which this time tries shows us how us humans are darn near irreplaceable in the customer service department. To be fair, though, couldn’t we have even gone with Johnny 5 instead of a simple blender? Credits after the jump.

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Grey, Spurlock Test Trustworthiness of Strangers for Ally

What would you do if some random stranger asked you to watch their briefcase that happens to be filled with $100,000? Well, that’s the premise of Grey’s new spot for Ally, which was directed by the seemingly ubiquitous Morgan Spurlock. The POM and Supersize Me auteur, who is also seeking members for something called the “Failure Club,” is deeming this a “social experiment” though we’ve seen the Candid Camera/Punk’d approach in ads before. But whatever the case, it’s nice to see there are still some trustworthy people out there. Credits after the jump.

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Morgan Spurlock is Actually POM Wonderful’s New Spokesman

Tell me if you’ve heard this once before…

Famous documentary filmmaker who once ate only McDonald’s for a whole month and had a short-lived FX TV show decides to take on advertising and corporate sponsorship in his newest film. He decides, as a sort of silly tongue-in-cheek joke, to finance his movie solely with money received through corporate sponsorship, with the highest bidder being a pomegranate juice brand that gets its name in the title. After the movie opens in theaters, the filmmaker, with a completely straight face, starts slinging the juice in television advertisements using a “Consumer Reports” tone.

Maybe I’m lost, but I guess I don’t understand where Morgan Spurlock‘s joke ends, which is generally something troublesome with a documentarian (unless you’re Bansky). And, while this clip was actually in the film Pom Wonderful Presents: The Greatest Movie Ever Sold, it’s also part of POM Wonderful’s new “Get Real” campaign. And, that sweepstakes POM is advertising on its website is actually a chance to get a private in-home screening of Spurlock’s film with Spurlock present, probably wearing that stupid suit he’s never seen without these days. Does this ad blitz create any goodwill toward Spurlock or POM, or just make them that much more annoying?

Friday Morning Stir

-Volkswagen’s Mini-Darth may have met his match. link

-R/GA San Francisco is hosting another Creative Connect series tonight, this time starring Barbarian Group co-founder Robert Hodgin. link; link

-BBDO Singapore creative duo Boyd Champness and Brad Wilson have returned to Australia. link

-The Morgan Spurlock media blitz continues. link

-Microsoft tapped Frank Holland to lead its global ad sales business.

Wednesday Odds and Ends

-Just in case you missed DDB Chicago’s spot for Capital One/March Madness (above), here you go.

-Tribal DDB, meanwhile, is behind two new online promotions at link

-SRG nabbed CP+B’s Joe Salvati to serve as its director of digital strategy/MD. link

-Aflac has enlisted the help of Monster to find a new spokesduck. link

-You can probably take a guess as to what Morgan Spurlock discussed with Fast Company. link

-An interior designer shows off pics of the LBi and Mother London offices. link

-Apple pulled the “Gay Cure” app. link

-Groupon’s president is stepping down. link

-Are celebrity tweets really paying off? link

-How could we forget Firefox 4 Day? link