TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Mother’

Mother/MPC Go Shakespearean for IKEA

When we think of IKEA, our minds immediately recall all-day outings involving hour-long bus rides to Red Hook, crowded model apartments and the endless howling of toddlers, which can only be assuaged with $1 cinnamon buns and reliable taxi services.

Mother and MPC Advertising, however, turned to the Seventeenth Century poetry of The Tempest to provide some context for this otherworldly spot highlighting the many benefits of their client’s bedding products.

Award-winning MJZ director Juan Cabral helmed the latest chapter in IKEA’s “Wonderful Everyday” campaign, which involved hanging beds from cranes for three days in Johannesburg. On the CGI component:

“MPC’s VFX team collaborated with Juan and Mother, creating detailed matte paintings, adding CG beds and embellishments and compositing elements including the NASA rocket and plume. “

We liked it, but then we’ve always been suckers for footage of dogs in awkward situations.

Partial credits and another spot in the series after the jump.

Read more

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

Burger King to America: ‘Why Just Have It Your Way?’

have it your wayEarlier this year, the home of the Whopper slapped the advertising world with one of its own by parting ways with lead agency Mother. It was a public divorce attributed to the all-too-familiar “creative differences.”

Now something else is grilling: Burger King just announced that it has found a new home for its 40-year-slogan in the tagline cemetery. The new line is “Be your way,” because nothing could be more personal than ordering a No. 2 with a large carbonated beverage.

Witness the strategery in action after the jump.

Read more

Future Lions Winners Bring Social Justice Through Advertising


Today, as part of the 58th Cannes Lions fest in France,  AKQA announced the 2011 winners of its 6th annual Future Lions competition (watch winning films here).

The competition invited students (in any field) over the age of eighteen to submit campaigns that “advertise a product from a global brand in a way that couldn’t have been one five years ago, to an audience of your choosing.” When we think “global brand,” we tend to think big fish like Nike and and McDonald’s. After all, coming up with unprecedented ways to sell expensive sneakers or artery-clogging burgers is exceedingly difficult. What’s most inspiring about the Future Lions competition, is how the top contestants gravitate towards campaigns that aren’t just innovative for their use of the chosen brand, but also have a social conscience and the capacity to actually…er…well, for lack of a better term, change the world.
Read more