We all know someone like this guy. We may even be a little more like him than we care to admit.
In the latest Facebook campaign for Progressive, Arnold Worldwide looks to “break through the News Feed clutter” by throwing a harsh spotlight on “Baby Man”, a dude who resembles more than a few of our friends…in that he still doesn’t pay for his own car insurance.
In case you’re still wondering what a Facebook video campaign looks like, there’s vomit involved:
More spots after the jump.