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Posts Tagged ‘Munn Powell’

Arnold Profiles Your Least Favorite Hipster Friend for Progressive

We all know someone like this guy. We may even be a little more like him than we care to admit.

In the latest Facebook campaign for Progressive, Arnold Worldwide looks to “break through the News Feed clutter” by throwing a harsh spotlight on “Baby Man”, a dude who resembles more than a few of our friends…in that he still doesn’t pay for his own car insurance.

In case you’re still wondering what a Facebook video campaign looks like, there’s vomit involved:

More spots after the jump.

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Mobile Content Strategy

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Jared Hess Brings More Dry Humor to Hefty

Maybe I’m jaded because it’s both raining and hot in New York this morning, but Hefty’s Foam Plates commercial didn’t inspire me to even think of giggling. Okay fine, maybe I smiled when Gary the Knight laughs like a maniac at Amar, the stained centaur at the renaissance fair. But all in all, this ad seems disjointed and flat.

Those who loved Napoleon Dynamite should get a kick out of it, though, since the spot was directed by Jared Hess, the man behind that movie’s dry humor and who previously gave us “Rager” and other adverts for Hefty. If you’re stoked on hearing the word “quesadilla” mispronounced and watching two lovebirds hit a tetherball back and forth, you might also like Hefty’s sad centaur and his elfish admirer. But if you found Napoleon Dynamite slow and boring, prepare to feel completely disenchanted by this renaissance fair.

Update: We’ve been told by those in the know that the ad is more a dig at the Society for Creative Anachronism than the Renaissance Fair community.

Credits after the jump.

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Haggar Introduces ‘Mants’ with Life Khaki Line

Gentlemen, let’s face it: Khakis aren’t cool. In fact, the only reason you’ll catch most guys wearing khaki pants is because they’re forced to either by their job, their spouse/significant other, or because they didn’t want to wear a suit to a more formal occasion. For me, khakis are reminiscent of my time in elementary school, where my mom would cram me into an old paid before church. They were uncomfortable, fit weird, and definitely didn’t have the cool factor of jeans.

So, how are Haggar and agency McGarrah Jessee (who you may remember from the Shiner vs. Heineken stage/billboard ripoff fiasco last summer) attempting to give their brand of khakis the cool factor that your old pair of Dockers lacks? Why, with a new TV campaign for the new Life Khaki line, which recently launched (initial spot above) and shows the difference between wearing khakis because you have to and wearing khakis because they’re manly (perhaps a move from the Old Spice playbook).

Did you know that WWII-era generals and Indiana Jones-esque adventurers wear khakis? It’s because they’re manly, and also probably because only farmer-types were wearing jeans in the 1940s. Either way, I learned in my early 20s that a well-fitting pair of khakis can definitely make you stand out in a room. A word to the wise, though, who may feel compelled to jump into a mants experiment: If the pockets of your khakis stick out while you walk around, they don’t fit right. See the newest spots from the campaign and credits after the jump.

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Some Nerds Rap About Snapple

The 80′s sure were a fun time for rap music. No one had to worry about hardcore gangstas bustin’ caps in our respective asses, and gold chains, Adidas shoes sans laces and a ghetto blasters on shoulders were national symbols of musical innovation and style.

Moxie Pictures director Tim Skousen undoubtedly remembers those times, and in his “Extraordinary Music Video” for Snapple and agency Deutsch, LA, he gives an obvious tip of the black fedora to the genre’s innovators, Run D.M.C. This isn’t the first time we’ve seen nerds rapping getting passed off as a viable marketing strategy. But, Snapple’s always been one to take some silly ideas and bring them to a strange level of absurdity.

Before you think, “Whatever, this is stupid,” realize that since this video landed on YouTube last week, its racked up nearly 400,000 views. With a silly enough song, enough bright colors and enough over-sized products, viral happens, even in parody. It knows its stupid, and that makes it just stupid enough to work. Credits after the jump…

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