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Posts Tagged ‘Musa Tariq’

Apple Hires Nike Social Chief as Digital Marketing Director

173be41As 9To5Mac reported yesterday, Apple just gave its social media marketing department a big boost with the addition of Musa Tariq as its new head digital marketing director.

Tariq arrives at Apple from Nike, where he served as global senior director of social media and community since October, 2012. Before that, he was global director of social media, digital marketing, at Burberry — a position he held for about one year before jumping to Nike.

The hire follows Apple’s recent addition of a pair of Nike FuelBand engineers to work on its own wearable technology and continues Apple CEO Tim Cook’s penchant for poaching talent from Nike. Tariq also reported directly to Apple retail and online stores chief Angela Ahrendts while they were both at Burberry, where “he was instrumental in working with Ahrendts on growing Burberry’s global brand,” according to 9To5Mac.

Of course, this move also follows Apple’s recent decision to take more of its production work in-house. Some might see it as yet another step in the brand’s plan to take greater control over its own identity.

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Tuesday Morning Stir

-Santa Monica-based ad agency Neighbor has acquired Venice, CA-based digital agency Guru Media Solutions. As a result, staff size now doubles to 30.

-Former Euro RSCG ECD Michael Lee has taken the helm at new agency search consultancy, Madam. link

-Manhattan VFX studio Click 3X has welcomed Belinda Mayne as senior live-action producer. link

-Team Sprint (aka Leo Burnett and Digitas) has launched a new campaign called “Sharing is Not Caring” (above).

-Digital agency Odopod created a new portal for Coca-Cola that connects users to the mega-brand’s social media outlets. link

-Speaking of mega-brands, Nike has nabbed Musa Tariq, Burberry’s global director of social media marketing. link