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Posts Tagged ‘Myra Mazzei’

FCB Chicago Helps Grandma ‘Shop Like A Boss’ for Kmart

FCB Chicago keeps things weird for Kmart in their latest spot for the brand, “Shop Like A Boss,” although it’s nowhere near as strange as the brand’s Christmas campaign.

The spot opens on a grandma-type, billed as “Shop Your Way Member Julia Ruiz,” sitting at her computer. After clicking a button, she throws on her hoodie, shades and bling as the soundtrack shifts from serene birds chirping to a hip-hop beat. Soon she’s joined by the two other members of her entourage, and the rest of the spot (the full-length version runs around 95 seconds) is basically a music video. Ruiz and her crew roll up to Kmart, dance around, and pick up her order.

It’s a pretty simple idea, but it’s not without its moments. In the full-length version some of the humor lies just in how the idea is drawn out to such great length, and also how well this Ruiz character plays the part. The spot is meant to promote Kmart’s “shop online, pay in-store” feature, which is touted by a voiceover at the spot’s conclusion. While some viewers may not draw the connection from “Shop Like A Boss” to the service, the spot is at least (quite) memorable and ties the idea to the brand.

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Draftcb Releases Holiday ‘Ship My Pants’ Sequel for Kmart

If you were a fan of Draftcb’s almost-expletive filled “Ship My Pants” spot for Kmart, (which we covered back in April) you might be glad to learn that the agency has just released a holiday follow-up, “Ship My Trousers,” which hopes to recapture the viral success (over 20 million views) of that spot.  Draftcb’s sequel follows the formula of the original very, very closely. In fact, “Ship My Trousers” uses the same actors, and most of the same lines, as the original “Ship My Pants” spot. It’s pretty much the same ad, just adapted for characters from Charles Dickens’ A Christmas Carol. If you enjoyed the original “Ship My Pants,” chances are you’ll find the sequel amusing as well. If you didn’t, you probably won’t want to bother watching “Ship My Trousers” above. Personally, while I don’t understand what characters from A Christmas Carol are doing shopping at Kmart, the “I just shipped my bed” guy’s delivery just about makes up for it. Idea for next time: hire the actor who played Clay Davis on The Wire to say “sheeeip.” Credits after the jump. Read more