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Posts Tagged ‘Nancy Hill’

Monday Odds and Ends

-In an effort to revamp its digital operations and expand its U.S. presence, Stockholm-based integrated production company Acne has hired Jesper Palsson as CEO of its L.A.-based office. link

-Las Vegas-based agency SK+G has formed SK+G Asia Pacific, which will be based in Hong Kong.

-Carmichael Lynch and Moxie Pictures director Martin Granger take us inside the Tempur-Pedic “Innovation Lab” with two new spots (one above, second one here).

-As you may have read, following a “formal agency review,” McCann NY has taken over U.S. advertising duties on tequila staple Jose Cuervo, which as of today, is shifting over from Diageo to Jersey City-based spirits importer, Proximo. Gotham Direct, meanwhile, will handle media efforts for JC.

-So, is it the end of days for Blackberry (once again)? link

-The American Advertising Federation has announced its new board leadership for 2013-2014 including chair Wendy Clark, SVP/ Global Sparkling Brand Center, Coca-Cola. link

-Looking for some summer reading ideas from C-suite folks? Read a list after the jump if interested.

-Bi-coastal post-production shop NO6 has added editor Paul Plew to its roster. link

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Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Presenting the First Graduating Class of ‘Advertising High School’

In 2008, the 4A’s established the High School for Innovation in Advertising and Media in the Carnarsie neighborhood of Brooklyn. Yesterday, the school graduated its first class of seniors in a ceremony at the Brooklyn Museum, with a commencement address delivered by none other than Interpublic Group chairman and CEO Michael Roth.

Now, grooming impressionable teenagers for a career in advertising is understandably a bit unnerving. However, the establishment of IAM is part of an ongoing effort over the last decade to reinvigorate what was once among the most destitute and dangerous neighborhoods in Brooklyn. In fact, IAM sits on the former campus of Carnarsie High School, which was “phased out” in 2008 as a result of poor academics and a history of violence. Out of IAM’s 48 graduating seniors, 80 percent are going on to college. Add to that one of our readers’ favorite topics–encouraging racial diversity in the ad industry–and IAM’s core curriculum sounds like a much better idea. And, four graduating seniors are receiving portions of a $60,000 scholarship donated by the Ad Club of New York.

Through the 4A’s partner agencies, (which include DraftFCB, McCann, Deutsch, Euro RSCG, McGarryBowen, and Digitas), the students of IAM have contributed work toward brands like Jaguar and Google, and the school helped develop Michelle Obama’s “Let’s Move” campaign to fight obesity. See part of 4A president and CEO Nancy Hill‘s speech to IAM’s first graduating class, which sounds an awful like Kevin Garnett‘s NBA Championship interview from 2008, after the jump.

(Photo credit: Ric Kallaher)

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