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Posts Tagged ‘Natalie Hill’

BBDO NY Asks ‘What Would Happen’ for GE

BBDO New York and production company MJZ have followed up their “Childlike Imagination” Winter Olympics ad with another spot for GE extolling innovation, which began airing yesterday.

This time around they highlight GE’s focus on technological advancement with a 30-second ad shot in Johannesburg and KwaZulu-Natal, South Africa. The spot attempts to answer “What Would Happen” if “energy could come from anywhere,” or if “power could go anywhere,” eventually arriving at the answer “anything.” It’s an intriguing follow-up to the successful approach of “Childlike Imagination,” with excellent pacing and eye-catching, imaginative imagery. Hopefully, BBDO New York stays with this direction going forward. Stick around for credits after the jump. Read more

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Goodby, Adobe Go ‘Woo Woo’ Over New (Fake) Social Platform

In case you missed its premiere during this past weekend’s U.S. Open broadcast (and who can blame you, what with World Cup debut weekend and all–nice scheduling, PGA), here’s the new GS&P-created spot for Adobe that introduces us to something called “Woo Woo.” What is it, you ask? Well, it’s a social platform–albeit a fictional one–that seems to highlight just how flash-in-the-plan the social networking world is and how marketers can ultimately get lost in the chaos. The :60 effort, which also bowed at Cannes, not only hypes the Adobe Marketing Cloud but marks the brand’s first network TV ad in over a decade. According to folks on the Spy line, Razorfish San Francisco is helping out on Adobe’s return to network television by building the “launch” website around Woo Woo (coming soon, apparently) and running its Twitter feed. While there might never be an actual Woo Woo, at least this spot brings back some fond memories of our long-since-buried MySpace and Friendster accounts. Credits after the jump.

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PlayStation Vita Brings ‘Assassin’s Creed’ to Life on the Subway

From Deutsch LA comes the above spot for PlayStation Vita, Sony’s latest portable gaming console that, at the lofty price tag of $250, is selling slower than Dreamcast, Sega’s final console before it dropped out of the console-making business completely.

Yes, PlayStation’s pricing model has gotten itself in some financial trouble over the last few years. While PlayStation built up its reputation for having the best video game titles and competitive technology since the release of its first console in 1995, the company got a little greedy with the release of PS3 and PlayStation Vita. Both of these systems are what most gaming experts would agree are the most technologically capable in their respective console categories, but six years after its release, Sony is still refusing to drop the price on the PS3 under $250. Meanwhile, in spite of the Vita’s sluggish sales since it debuted on the international market earlier this year, Sony is still not dropping its price tag. For you to truly understand the above spot for the Assassin’s Creed 3 bundle pack for Vita, you need to understand the position that Deutsch is in.

Unlike the campaign for the PSP, PlayStation’s earlier handheld platform that was marketed to casual gamers, Deutsch is aiming to hit the video game fanatics that are willing to shell out $250 in exchange for constant stimulation at all times. Look at it this way, thieves are probably more likely to rob iPhones on the subway these days instead of foreign-looking, clunky devices. Add to that the promise of a violent murder during your morning commute, and perhaps Sony can move some Vitas during the holiday season without lowering the price. Credits after the jump.

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Boost Looks at the Life of a Giant to Promote ‘Shrinkage’

Check out this new Boost Mobile spot from 180LA, which features a a 20-foot tall giant who’s having a rough go at life and touts the mobile brand’s “Shrinkage” plan. In my world, shrinkage is never a good thing. And with the amount that it’s said in this spot, the point of it is completely lost on me.  How come they’ve gotta say it over and over again sooo many times? Welcome to the world of see, say, kids.

In a statement, Ari Weiss, CD at 180LA, had this to say about the clip (which was directed by MJZ’s Dante Ariola): “Giants have always been glamorized in the public eye, but the truth is being that large comes with obvious setbacks. Giants seemed to be the perfect spokespeople for a campaign featuring the upside of shrinking.”

Umm ya. It’s a whatever spot. Wouldn’t watch it again, wouldn’t necessarily talk about it again. But hey, some of you might actually have some shit to talk about it, so why not, right? Knock yourselves out. Happy November. Credits after the jump.

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