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Posts Tagged ‘Natalie Hill’

PlayStation Vita Brings ‘Assassin’s Creed’ to Life on the Subway

From Deutsch LA comes the above spot for PlayStation Vita, Sony’s latest portable gaming console that, at the lofty price tag of $250, is selling slower than Dreamcast, Sega’s final console before it dropped out of the console-making business completely.

Yes, PlayStation’s pricing model has gotten itself in some financial trouble over the last few years. While PlayStation built up its reputation for having the best video game titles and competitive technology since the release of its first console in 1995, the company got a little greedy with the release of PS3 and PlayStation Vita. Both of these systems are what most gaming experts would agree are the most technologically capable in their respective console categories, but six years after its release, Sony is still refusing to drop the price on the PS3 under $250. Meanwhile, in spite of the Vita’s sluggish sales since it debuted on the international market earlier this year, Sony is still not dropping its price tag. For you to truly understand the above spot for the Assassin’s Creed 3 bundle pack for Vita, you need to understand the position that Deutsch is in.

Unlike the campaign for the PSP, PlayStation’s earlier handheld platform that was marketed to casual gamers, Deutsch is aiming to hit the video game fanatics that are willing to shell out $250 in exchange for constant stimulation at all times. Look at it this way, thieves are probably more likely to rob iPhones on the subway these days instead of foreign-looking, clunky devices. Add to that the promise of a violent murder during your morning commute, and perhaps Sony can move some Vitas during the holiday season without lowering the price. Credits after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Boost Looks at the Life of a Giant to Promote ‘Shrinkage’

Check out this new Boost Mobile spot from 180LA, which features a a 20-foot tall giant who’s having a rough go at life and touts the mobile brand’s “Shrinkage” plan. In my world, shrinkage is never a good thing. And with the amount that it’s said in this spot, the point of it is completely lost on me.  How come they’ve gotta say it over and over again sooo many times? Welcome to the world of see, say, kids.

In a statement, Ari Weiss, CD at 180LA, had this to say about the clip (which was directed by MJZ’s Dante Ariola): “Giants have always been glamorized in the public eye, but the truth is being that large comes with obvious setbacks. Giants seemed to be the perfect spokespeople for a campaign featuring the upside of shrinking.”

Umm ya. It’s a whatever spot. Wouldn’t watch it again, wouldn’t necessarily talk about it again. But hey, some of you might actually have some shit to talk about it, so why not, right? Knock yourselves out. Happy November. Credits after the jump.

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