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Posts Tagged ‘Natalie Taylor’

Energy BBDO Imagines a ‘Smaller World’ for Rosetta Stone

Energy BBDO created a new anthem ad for Rosetta Stone entitled “Create a Smaller World.”

As the title suggests, the 60-second spot imagines how much smaller the world would seem if everyone learned, “just one more language.” According to the spot, “unlikely conversations would be likely,” “strangers would be friends,” and “collaboration would be king.” While the execution stumbles at times, it’s a good idea well tied to the brand’s message. It’s not too hard to imagine someone who has been toying with the idea of picking up a language being inspired to do so by the ad. Whether that will lead them to shell out the considerable cost for Rosetta Stone, however, is another matter, with the company banking on hooking people with a free three day trial offer. Credits after the jump. Read more

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Wednesday Odds and Ends

-ChickFilaConfessional.com creator Natalie Taylor, who also happens to be an ACD/copywriter at Proximity Chicago, discusses her brainchild on HuffPo. link

-Former Digitas U.K. president/Wunderman alum Howard Geisler joined New York/London shop Essence Digital as Google global client partner.

-Grey NY is helping its client the NFL promote its women’s apparel line with the “It’s My Team” campaign, which stars everyone from Condoleezza Rice (above) to Serena Williams to Melania Trump. We had no idea Condi was a Browns fan.

-Apparently, Business Insider has evidence that Progressive is ready to “kill off Flo.” link

-The Shat–sorry, the Priceline Negotiator–lives! Thank you, BSSP. link; link

-Here are your finalists for Digiday’s upcoming Sammy Awards. link

-Welcome to Flickr, Marissa Mayer. link

-Newly appointed GroupM chief digital officer Rob Norman says he will avoid the “digital silo” in his new role. link