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Posts Tagged ‘Nate Able’

BBH NY Teams Up with The Corner Shop to Plug Playstation Plus

BBH New York have teamed up with production company The Corner Shop to produce this new spot promoting Sony’s new Playstation Plus network.

The 1:19 spot continues the trend of depicting gamers in real-life situations mirroring the games they’re playing, in lieu of actual gameplay. In this way, the spot shows a group of friends transition among a series of games (at one point one of the players says, “Guy’s it’s me,” but they’re no longer playing on the same team and just laugh), displaying the Playstation Plus’ “New Games Monthly” and “Next Gen Multiplayer” features simultaneously. It’s something of a spiritual successor to BBH’s lauded Perfect Day” spot from October, although it doesn’t have quite the same swagger. Credits after the jump. Read more

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Here’s a PlayStation Ad for Winning Stuff Seen in a Different PlayStation Ad

During the NBA Finals last month, PlayStation debuted a new mini-film from BBH NY titled “Greatness Awaits” which featured a wide array of game characters and a whimsical narrator talking sternly to the camera (much like in this 2009 spot BBH NY did for Johnnie Walker). With over 5 million YouTube plays, the big budget ad was hailed as a mild success, falling somewhere between “Hedgehog Reacts to Fart” and “One Direction Crash Barbie’s Party! 1D Dolls Party All Night! OMG !.::Original Video::.

To the untrained eye, it would appear that the spot’s success was owed to its subtle nods to some of PlayStation’s biggest titles paired with the sort of over-the-top visual effects that gamers subsist upon. However, any true gamer knows that the ad’s success is owed predominantly to the elaborate costuming employed, causing PlayStation to make a second ad in order to offer the costumes as prizes of some sort. Yes, it’s an ad for an ad, or “Adception” if you will.

Anyway, gamers can bid of the costumes from the spot using trophy points or something that they earn by being good at video games. Then everyone will play dress-up and have a great time. Learn more at bidforgreatness.com and view credits after the jump.

Read more

BBH NY Promotes Able, Yu to Creative Directors

BBH New York has promoted Nate Able and Caprice Yu to creative directors. If the names don’t ring a bell, perhaps the respective campaigns that the creatives have worked on in recent times will. Able, who joined BBH NY last year from what is now twofifteenmccann, most recently served as ACD on Axe’s “Susan Glenn” effort while Yu was an art director on the multi-award-winning Google Chrome campaign that included “Dear Sophie” and “It Gets Better.”

Along with her two tours of duty at BBH NY (the first lasted four years), Yu has honed her craft at CP+B and 180 Amsterdam during her career. Able, meanwhile, served as an art director on the “Believe” campaign for Halo 3 while at twofifteenmccann (then T.A.G.).  Now as creative directors at BBH, Yu will help lead the Cole Haan and Google teams while Able will do the same for Johnnie Walker and UNICEF.

 

BBH NY Adds to Creative Department

A pair of associative creative directors have joined the fold at BBH’s New York office, namely Jesse Juriga and Nate Able. Juriga (left) arrives from Droga5, where he spent four years and worked as a creative on several Puma projects including “Index” and “Social” as well as campaigns for Rhapsody/Jay-Z, The New Museum Launch and the Tap Project. Now at BBH, Juriga will join up with the agency’s Google team.

Able, meanwhile, has spent pretty much his entire career on the West Coast, moving from an AD at McCann Worldgroup SF to a similar post at T.A.G., where he was part of the seemingly massive team that worked on Halo 3 “Believe.” When T.A.G. evolved into agencytwofifteen in April of last year, Able got bumped up to ACD and continued working on Microsoft/Xbox (including promos for the live action series, Bright Falls) as well as Nescafe Mexico.

While it adds more creatives, BBH NY is still without CCO but the search continues for someone to replace Kevin Roddy, who resigned last fall. Current day-to-day creative is being overseen by three ECDs, Calle Sjoenell, Jon Pearce and Mike Shackle.