BBH New York has promoted Nate Able and Caprice Yu to creative directors. If the names don’t ring a bell, perhaps the respective campaigns that the creatives have worked on in recent times will. Able, who joined BBH NY last year from what is now twofifteenmccann, most recently served as ACD on Axe’s “Susan Glenn” effort while Yu was an art director on the multi-award-winning Google Chrome campaign that included “Dear Sophie” and “It Gets Better.”

Along with her two tours of duty at BBH NY (the first lasted four years), Yu has honed her craft at CP+B and 180 Amsterdam during her career. Able, meanwhile, served as an art director on the “Believe” campaign for Halo 3 while at twofifteenmccann (then T.A.G.).  Now as creative directors at BBH, Yu will help lead the Cole Haan and Google teams while Able will do the same for Johnnie Walker and UNICEF.

A pair of associative creative directors have joined the fold at BBH’s New York office, namely Jesse Juriga and Nate Able. Juriga (left) arrives from Droga5, where he spent four years and worked as a creative on several Puma projects including “Index” and “Social” as well as campaigns for Rhapsody/Jay-Z, The New Museum Launch and the Tap Project. Now at BBH, Juriga will join up with the agency’s Google team.

Able, meanwhile, has spent pretty much his entire career on the West Coast, moving from an AD at McCann Worldgroup SF to a similar post at T.A.G., where he was part of the seemingly massive team that worked on Halo 3 “Believe.” When T.A.G. evolved into agencytwofifteen in April of last year, Able got bumped up to ACD and continued working on Microsoft/Xbox (including promos for the live action series, Bright Falls) as well as Nescafe Mexico.

While it adds more creatives, BBH NY is still without CCO but the search continues for someone to replace Kevin Roddy, who resigned last fall. Current day-to-day creative is being overseen by three ECDs, Calle Sjoenell, Jon Pearce and Mike Shackle.