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Posts Tagged ‘Nate Stewart’

Jack Daniel’s Celebrates America’s Hand-Crafted, Independent Spirit

“Craft is about a commitment to a standard, and to a way of doing things…a real appreciation of doing things the right way,” Christian Helms, an Austin, TX native who’s one of Jack Daniel’s annual Independence Day poster creators. This year, Arnold Worldwide’s moving from Yee-Haw Industries and working with independent artists from not only Austin, but Berkeley, CA and Brooklyn, NY to create hand-made posters representing the importance of tradition and craft.

The American whiskey brand documented each poster-maker’s process, reflecting the time and energy put into their unique creations. Jack Daniel’s still mass-manufactures their whiskey (otherwise you couldn’t buy it for 15.00 at your local liquor store), but this campaign gets at the down-home, historic roots of the amber liquid creators.

The videos are featured on Jack Daniel’s newly redesigned website (also an homage to the history behind the brand) and on Facebook. They’ll also be shown in bars across the nation, alongside the finished posters.

America the Beautiful: where independent artists, international agencies, and whiskey giants celebrate together. Happy fourth!

More images, videos, and credits after the jump.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

The Zac Brown Band is Jack Daniel’s Model of Responsible Drinking

From Arnold Worldwide comes a new campaign for Jack Daniel’s that lauds the seriousness of responsible drinking. And, who better to instruct America’s whiskey drinking public on the importance of togetherness and watching your friends’ backs than Georgia-based Grammy-winning country group, the Zac Brown Band? With beards like that, it’s fully believable that the band has some veteran experience with imbibing Tennessee bourbon.

As you might recall, Jack Daniel’s partnered with ZBB in August for an integrated campaign and tour dates that included some heavily sponsored sold-out tour dates. As part of the next phase of the campaign, ZBB is starring in two new TV spots for Jack, beginning with “Responsibility” (above). With the tagline “Protect Your Band,” ZBB calls for the watching over of one’s bros when leisurely ingesting liquor.

So, dear readers, when the upcoming weekend threatens to claim one of your own, remember the wise words of the Zac Brown Band, and leave no man behind. Credits and one more spot follow after the jump.

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