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Posts Tagged ‘Nate Stewart’

W+K NY Utilizes Voice of Donald Sutherland in ‘No Bag Left Behind’ for Delta

W+K New York enlisted the voice acting services of Donald Sutherland in their latest effort for Delta Airline’s “Keep Climbing” campaign.

Cleverly titled “No Bag Left Behind,” the spot derives from the insight that Delta flies more people than any other airline. Positioning this insight in an emotional context, the 60-second broadcast spot breaks from the more rational, documentary-style tone “Keep Climbing” has taken in the past, also employing the use of color for the first time in the campaign.

Directed by Noam Murro, the ad follows the bear-shaped bag of a small girl as it is cared for by Delta employees ensuring its safe delivery. Sutherland’s voice provides the perfect calm cadence to narrate the spot, concluding with the line, “…but when you’ve got an entire company who knows that the fewest cancellations and the most on-time flights are nothing if we can’t get your things there too, it’s no wonder more people choose Delta than any other airline,” delivered as the very relieved girl picks up her bag. The spot, which launched yesterday, will run until the end of November. Read more

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Jack Daniel’s Celebrates America’s Hand-Crafted, Independent Spirit

“Craft is about a commitment to a standard, and to a way of doing things…a real appreciation of doing things the right way,” Christian Helms, an Austin, TX native who’s one of Jack Daniel’s annual Independence Day poster creators. This year, Arnold Worldwide’s moving from Yee-Haw Industries and working with independent artists from not only Austin, but Berkeley, CA and Brooklyn, NY to create hand-made posters representing the importance of tradition and craft.

The American whiskey brand documented each poster-maker’s process, reflecting the time and energy put into their unique creations. Jack Daniel’s still mass-manufactures their whiskey (otherwise you couldn’t buy it for 15.00 at your local liquor store), but this campaign gets at the down-home, historic roots of the amber liquid creators.

The videos are featured on Jack Daniel’s newly redesigned website (also an homage to the history behind the brand) and on Facebook. They’ll also be shown in bars across the nation, alongside the finished posters.

America the Beautiful: where independent artists, international agencies, and whiskey giants celebrate together. Happy fourth!

More images, videos, and credits after the jump.

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The Zac Brown Band is Jack Daniel’s Model of Responsible Drinking

From Arnold Worldwide comes a new campaign for Jack Daniel’s that lauds the seriousness of responsible drinking. And, who better to instruct America’s whiskey drinking public on the importance of togetherness and watching your friends’ backs than Georgia-based Grammy-winning country group, the Zac Brown Band? With beards like that, it’s fully believable that the band has some veteran experience with imbibing Tennessee bourbon.

As you might recall, Jack Daniel’s partnered with ZBB in August for an integrated campaign and tour dates that included some heavily sponsored sold-out tour dates. As part of the next phase of the campaign, ZBB is starring in two new TV spots for Jack, beginning with “Responsibility” (above). With the tagline “Protect Your Band,” ZBB calls for the watching over of one’s bros when leisurely ingesting liquor.

So, dear readers, when the upcoming weekend threatens to claim one of your own, remember the wise words of the Zac Brown Band, and leave no man behind. Credits and one more spot follow after the jump.

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