PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Nathan Lennon’

Droga5 Makes Fun of Wearables to Promote Motorola’s Smart Watch

We are thankfully NOT experts in account management or client relations, but as viewers we appreciate a company that can have a laugh at its own expense.

For that reason, we were drawn to Droga5‘s newest campaign for client Motorola, created to promote the company’s new “smart watch” line.

The first in a series of six sets the tone: playing on the “artistry” so common in timepiece ads with a bit of fleshy chat-bombing:

Five more in the same vein after the jump.

Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Toyota Development is Rather Bombastic, Fueled by Nazareth

There are industry secrets us laymen will always have questions about.  For filmmakers, how do you make it look like one actor is playing twins?  For McDonald’s employees, what exactly is in your special sauce?  And for laundresses, where the heck are all my socks?

I have to admit, how Toyota thermal tests their cars during development isn’t high on my list of curiosities.  Though I suppose it’s always good to know.   Aussie agency Publicis Mojo’s latest spot for Toyota shows a procession of cars on a track, in a giant warehouse, being alternately frozen and heat-blasted by machines resembling an X-treme carwash set-up.

“During development, we’ll thermal test a car to see how every part of it reacts when pushed to its limits,” says the Aussie voiceover.  ”It may seem excessive, but that’s how we test for quality.  That’s what makes it a Toyota.”

I often think of the Prius as the emblem of my generation: my parents were the first to baby-proof their houses, and my friends and I are the first to buy hybrid cars.  But, I wonder if the company is still fighting to recover from last year’s bad press amidst rumors of slipping standards and poor quality production. I get it, when we think Toyota, they want us to think quality, hence the technician in the Eskimo suit and vehicle-rotisserie. But, do they also want us to to think heavy metal because they are playing Nazareth in the background? Toyotas are sensible. They’re just not that rock and roll. Credits after the jump.

Read more