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Posts Tagged ‘Nathan Shamban’

Xbox, twofifteenmccann Fly Interactive Fizzie Balloon at E3

Fizzie, a character in the upcoming game Sunset Overdrive from developer Insomniac Games, made an appearance at this year’s Electronic Entertainment Expo in the form of a large, interactive balloon flying in the lobby at the Los Angeles Convention Center from June 10th – June 12th.

Brought to life by Xbox and twofifteenmccann, Fizzie takes questions from the E3 crowd, offering up invariably sarcastic answers. In Sunset Overdrive, Fizzie “is a talking balloon that hovers over Sunset City and is the cheery face of the Fizzco Corporation while acting as the perfect corporate shill.” So what better place for Fizzie to make an appearance than the largest trade show in the video game industry, rife with event marketers attempting to woo customers and media alike. If you’re not lucky enough to make it to E3 this year, you can still keep up with Fizzie’s antics on Twitter via the hashtag #FizzieSays. For footage of Fizzie in action, check out the video above, and stick around after the jump for credits. Read more

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Check Out Twofifteenmccann’s Cinematic Campaign for Xbox One Exclusive ‘Ryse: Son of Rome’

Ryse: Son of Rome “Path of Vengeance” from H.K. McCANN on Vimeo.

Twofifteenmccann’s new campaign for Xbox One exclusive “Ryse: Son of Rome” is cinematic in approach and scope.

At the heart of the campaign is the 60 second TV spot “Path of Vengeance” (featured above) which sees the game’s protagonist, Marius, “fight his way from the wilds of the Roman frontier in Brittania, across the Coliseum floor and into the Imperial Palace itself.” In one of the spot’s more interesting touches, the action is accompanied by whispers from Roman citizens spreading his legend. Twofifteen wanted to represent how in ancient Rome “deeds of epic heroism were quickly spread by word of mouth, and the story changed based on who was doing the telling,” which they mimicked with the differing accounts of Marius in the spot. It’s a nice, immersive little detail that’s telling of the overall approach to the campaign.

In addition to the TV spot, Twofifteenmccann, in conjunction with production company Smuggler, created a web series featured on Machinima. Entitled “The Fall,” the series features four, five-minute mini-epics detailing Marius’ backstory, history and motives. The agency claims that each installment is a “mini epic film unto itself.” While that may be overstating a point, this is a very large-scale approach to market the game, and “The Fall” is a solid accomplishment in its own right. It also succeeds quite well at making the game look badass, with what appears to be a pretty compelling story. You can check out the first installment of “The Fall” after the break, along with campaign credits.  Read more

Nash, Solo Go Toe-to-Toe in ‘FIFA Soccer 12′

When he’s not starring or moonlighting in VitaminWater ads, getting Bieberized on the b-ball court or directing documentaries, Renaissance man/NBA star Steve Nash is making the most of his lockout time by, yes, playing video games with the one-and-only Hope Solo. In this latest EA Sports campaign from San Francisco’s Heat (and production company Skunk), the sports pros do battle in a game of FIFA Soccer 12. Nash once again shows off his great dry wit in a little pre-game trash talk, where he describes himself as “a gorilla and a leopard” with the straightest of faces. Guess it can be kinda fun watching other people play video games after all

If the Nash/Solo battle doesn’t suit you, a second spot in the Soccer 12 Matchups series stars Landon Donovan and SF Giants pitcher Tim “I’m Not the Guy from Dazed & Confused” Lincecum. See below. Credits after the jump.

Update: Along with getting a credits update (Rehab actually produced the Tim/Landon spot), we forgot to mention why we thought of this campaign in the first place and that’s the 60-second spot we first saw yesterday on Stereogum starring Nash, Solo and SNL‘s Seth Meyers and featuring Battles “Ice Cream” from their great new album, Drop Gloss. Watch it after the jump.

 

 

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Friday Morning Stir

-Google and Microsoft continue to tangle in a battle over their respective email services (above). link

-Meanwhile, rival Apple reportedly has more money than the U.S. government. link

-San Francisco-based agency Heat hired Goodby alum Nathan Shamban as account manager.

-MDC Partners reported a Q2 profit. link

-Traffiq signed Microsoft vet Ratha Grimes as director of product management.

-Creative shop Baldwin& made the move from Durham, NC to Raleigh.