Considering the huge lines and hype surrounding the Nike+FuelBand at this year’s SXSWi, we surprisingly haven’t seen too many folks sporting it since. Whatever the case, it’s a nifty little tool and it’s got a fan in Ndamukong Suh, the Detroit Lions defensive tackle who scared the shit out of the entire Chicago Bears nation for a minute on Monday night when he took down QB Jay Cutler (Cutler later said the play wasn’t dirty). Anyhow, let’s take a quick minute and see how Suh spends his day with his FuelBand and the personal network app, Path, in the clip above that comes to us from Conscious Minds. Let’s just say our FuelBand numbers and goals hardly measure up.
Posts Tagged ‘Ndamukong Suh’
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Perhaps Wieden+Kennedy Portland was taking a cue from its own poetry/narrative-driven “Go Forth” work for Levi’s in its latest “Imported from Detroit” spot for Chrysler. The ad above features a brief cameo from one of the automaker’s pitchmen, Detroit Lions star Ndamukong Suh, the tune “Mannish Boy” from Muddy Waters and most importantly, a reading of a 1917 poem called “See Through It” that was penned by Michigan poet laureate Edgar Allen Guest.
With friends who are Michigan natives telling us that Detroit officials could be cutting thousands of city jobs in the coming months (here’s a report from today, in fact) perhaps this little motivational poem coupled with images of Detroit could provide some brief uplift as we head into the day of thanks. The spot will make its network TV debut, appropriately enough, during Fox’s Thanksgiving broadcast of the Lions-Packers game.
-SapientNitro hired Publicis alum Leigh Baker as global group account director for the Mars account.
-Maker’s Mark launched its first national TV ad campaign on Discovery. link
-Setting aside $500 million to resolve a Justice Department probe ain’t no thing to Google. link
Just in time for the beginning of the NFL season, Nike’s new ‘Boom’ campaign from Wieden+Kennedy Portland celebrates the best of sports, namely the big hits and big plays we’ve come to love and expect from our heroic athletes.
So, where does former corrections officer and legally troubled rapper Rick Ross fit into the picture? Consider, if you will, “boom” replacing “snap” at the forefront of the American exclamatory lexicon. In other words, where a professional football player might say “boom” after delivering a cranium crushing blow to the opposing team’s quarterback, Rick Ross might say “boom” after dropping about $1 million for extravagant jewelry designed to resemble his face. The average layperson, other the other hand, might say “boom” after tossing a piece of trash into a garbage can 12 feet away, after catching the bus right before it speeds off or after learning they are in fact not the father of the baby in question. Really, “boom” can apply to any situation.
Other ads in the “Boom” television campaign feature promising NFL rookies Tim Tebow and Ndamukong Suh cheering on boxer Manny Pacquiao while at the tailor (after the jump), a high school drumline getting down, a high school football player impressing Alabama head coach Nick Saban, and former professional football/baseball player Bo Jackson heckling a guy at batting practice. Is “boom” Nike’s next big thing? Will pop culture love it as much as Nike hopes it does?
More: “Nike, RZA & Extreme Sports”