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Posts Tagged ‘Ned Brown’

Tuesday Morning Stir

marionurun

-Former kbs+ Canada president Mario Daigle (above) has joined Nurun’s Montreal office as EVP/general manager. link

-Bi-coastal/London-based prodco Station Film has signed director Jonathan Hyde to its roster for commercial representation globally, including London partner Outsider for the UK.

-Production/post studio humble has moved into its new digs (the former home of Caviar Content, in fact) in West Hollywood. The L.A. office is being led by EP, Ned Brown.

-Speaking of Caviar, the shop’s managing director/EP, Michael Sagol, has been appointed as chairman of the 2014 AICP Show.

-After spending just a year as ECD at Ogilvy London, Brian Cooper has parted ways with the agency by “mutual consent.” link

-San Francisco-based agency Engine Company 1 has rebranded as Chemistry Club. We don’t know whether we feel like raving or staying after school. link

 

 

 

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RPA Taps Michael Bolton as ‘Talent’ for ‘Happy Honda Days’

If there’s one thing the Internet loves (aside from cats and pornography), it’s cheesy celebrities from bygone eras. This has accounted for the revival of figures like Rick Astley, who has reemerged in the public consciousness thanks to rickrolling. RPA seeks to cash in on the phenomenon with their “Happy Honda Days” campaign, featuring Michael Bolton, the man once referred to as a “no-talent ass clown” in Office Space who returns to advertising after stints in spots like the one for Optimum earlier this year.

The campaign contains four new spots, all of which feature Bolton singing. Each spot begins by asking “What does it feel like to get a great deal at Happy Honda Days?” before answering with an original holiday song from Michael Bolton. (These would have been much funnier if they had made Bolton sing “When a Man Loves a Honda,” but I digress…) Our favorite is the spot featured above, in which Bolton’s singing is met by blank stares (probably the most honestly depicted reaction of the four spots/how we would react in that situation). As you can surmise, RPA went for the goofy approach with this campaign, in the hopes that people find the spots memorable. It would help if there was a little more variation among the four 30 second ads, as they all feel like basically the same spot. In addition to the TV campaign, there will be a live social media event on November 22nd featuring Bolton delivering personalized messaged under the promoted hashtag #XOXOBolton, as well as print and radio campaigns.

We don’t know about you, but we can’t see or hear anything about Michael Bolton without thinking of this. Credits and second “Happy Honda Days” spot after the jump. Read more

Friday Odds and Ends

-Saatchi & Saatchi New Zealand encourages pride amongst its countrymen and women (above) in a new campaign for ASB Bank (above).

-New York based prodco, Humble, has welcomed West Coast-based executive producer Ned Brown to its roster.

-Amsterdam-based small agency THEY has promoted seven-year vet Boris Nihom to head of strategy.

-It appears that Best Buy founder Dick Schulze‘s offer to buy out the company is over. link

-For better or worse, there’s a viral-related event for industry folks dubbed #kittencamp. link; link (.pdf)

-L.A.-based Mistress has welcomed ex-London creative team Rory Forrest and Ben Beale while also hiring Goodby/Droga5 alum Maggie O’Brien as senior interactive producer.

-TBWA Worldwide COO Emmanuel Andre‘s two-day photography shoot in Shanghai has resulted in a new project called “The Bike Lane.” link