Burger King made headlines earlier this year after deciding to leave global AOR Mother for David just as it had left CP+B for mcgarrybowen.
David’s most prominent work for the client to date concerned the debut of an especially colorful Whopper at San Francisco’s Gay Pride parade, but this new campaign reminds us that the chain continues to work with other agencies. The spot comes from Culver City shop Pitch, which has been working with BK for over a decade and was the only creative agency to survive Burger King’s January purge.
How many dated references appear in this ad?
Yes, the Yumbo is — or was — a real thing. Like the McRib, it appeared briefly and then grew tastier by virtue of its own absence.