Wieden + Kennedy global interactive ECD Iain Tait (left) is among four execs at the agency who can now add partner to their titles. Joining him are W+K Portland managing director Tom Blessington and ECD Mark Fitzloff as well as London MD Neil Christie. This marks the first time in two years that W+K’s made partner additions, and as a result, the four new ones join a list that includes Dan Wieden (obviously), Dave Luhr, Susan Hoffman, Bill Davenport, John Jay, Tony Davidson and Kim Papworth.

While Tait’s only been with W+K since 2010, having joined from his shop Poke London, Blessington’s racked up 21 years at the agency, during which time he ran the Nike accounts in Portland and Amsterdam and served as the first managing director of the agency’s New York office. As for Christie, he’s served as W+K London’s managing director since 2004 while Fitzloff started as a copywriter at the agency back in 1999.

-Kraft Mac & Cheese/CP+B’s tweet-inspired spots continue to roll out. link

-JWT NY alum Joe Calabrese joined Deutsch NY as EVP, director of content production.

-SapientNitro was appointed AOR for Skoda Auto Russia.

-Big Spaceship welcomed Matthew Lipson as VP of client strategy & engagement and Becca Beacham as client engagement manager.

-Accenture’s agency search is nearing the one-year mark. link

-Comedy Central has a new EVP of marketing. link

-Someone’s crazy enough to predict that Windows Phone 7 will outsell Blackberries and iPhones by 2015. link

-W+K London’s Neil Christie calls agency billings “bullshit.” link