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Posts Tagged ‘Neil Heymann’

Droga5 Makes Fun of Wearables to Promote Motorola’s Smart Watch

We are thankfully NOT experts in account management or client relations, but as viewers we appreciate a company that can have a laugh at its own expense.

For that reason, we were drawn to Droga5‘s newest campaign for client Motorola, created to promote the company’s new “smart watch” line.

The first in a series of six sets the tone: playing on the “artistry” so common in timepiece ads with a bit of fleshy chat-bombing:

Five more in the same vein after the jump.

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Droga5 Reveals Moto E for Motorola in Style

Droga5 reveals Motorola’s new entry-level smartphone, the Moto E, in an imaginative and inventive 60-second spot.

The spot, entitled “Meet Moto E,” utilizes time lapse footage to show the phone’s durability, while also communicating a host of other features, during a three second free fall during which the phone takes a wealth of abuse. Moto E runs around $130 and, as Adweek puts it, “isn’t going to win over gadget gurus looking for power and superlative specs.” So Droga5 markets the phone as a durable option with a long-lasting battery and enough features to please the consumer who’s just looking for an everyday phone that won’t break down or break the bank. Droga5 was able to accomplish this, with help from production company 1stAveMachine, while also crafting a fun, visually impressive ad with excellent attention to detail that makes the phone look good by association. Stick around for credits and behind-the-scenes footage after the jump. Read more

Rihanna Makes Drinking Tap Water Somehow Look Sexy

Former 180 LA creative director Amir Farhang, who joined up with prodco Uber Content last fall, directs this latest round of spots supporting Droga5′s ongoing Tap Project for Unicef. The black & white ditty above stars music megastar Rihanna, who gets help from a smooth tune and a purposely corny VO. This latest clip, one of four in a “Celebrity Tap” campaign that also stars Taylor Swift, Vinnie Chase and someone named Selena Gomez (her clip is after the jump), comes with a contest where you can “win bottled tap water from the gilded faucets” of said celebs. Yum? Check out the Gomez’s chirpy spot and credits after the jump.

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