It took the joint efforts of W+K’s Portland HQ and Sao Paulo branch to come up with this new sport for Nike, which arrives just a week after AKQA launched its own running-themed piece for Nike+. Maybe it’s that time of year to motivate people to get off their asses and get in shape (but wait, isn’t it almost winter?). Whatever the case, W+K’s latest Nike work features an athletic, extremely focused gal who is undeterred by whatever life throws at her and can give Forrest Gump a run for his money (Rocky doesn’t stand a chance, but we’re somewhat reminded of his classic jog through Philly here). The spot, dubbed “Some Time Together,” promotes Nike’s Lunarglide + 3Shield line and will be complemented by weekly “Never Stop Running” challenges on Facebook and other social media channels. Credits after the jump.
Razorfish (Digital Art Director) is looking for a Digital Art Director. next job iCrossing, Inc. is looking for a Sr. Media Manager / Associate Director. next job Pace Communications is looking for a Digital Editor. next job Argus is looking for a Account Executive - Branding & Marketing. next job Wonderful Machine is looking for a Photography Producer. next job Z Communications Company is looking for a Account Supervisor. next job Top 25 NYC ad agency is looking for a Digital Art Director. next job Advertising Agency is looking for a Digital Media Analyst. next job Hearst is looking for a Advertising Project Manager. see all