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<title>Nemanja Vidić - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>DHL Delivers Manchester United Stars to the World</title>
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<p>One of the biggest benefits of sponsoring what is arguably the world&#8217;s most famous professional sports teams is being able to use its likeness in advertising. While logistics company DHL isn&#8217;t Manchester United&#8217;s main partner (insurance company AON is actually what takes up the most space on the team&#8217;s jerseys), a new campaign from 180 Amsterdam that continues the brand&#8217;s &#8220;Speed of Yellow&#8221; mantra finds Man U stars wearing slightly altered uniforms.</p>
<p>180 Amsterdam ECD <strong><a href="http://www.mediabistro.com/Al-Moseley-profile.html">Al Moseley</a></strong> says in a statement that the spot for DHL is, &#8220;Not another celebration of a sponsorship but a demonstration of a true partnership between global brands.&#8221; As a flying ball of yellow energy travels across continents, from London to Tokyo to Dubai to Rio de Janeiro, it soars near Man U&#8217;s biggest stars including <strong><a href="http://www.mediabistro.com/Wayne-Rooney-profile.html">Wayne Rooney</a></strong>, <strong><a href="http://www.mediabistro.com/Ryan-Giggs-profile.html">Ryan Giggs</a></strong>, <strong><a href="http://www.mediabistro.com/Nemanja-Vidi-profile.html">Nemanja Vidić</a></strong>, <strong><a href="http://www.mediabistro.com/Park-JiSung-profile.html">Park Ji-Sung</a>,</strong> ‘<strong><a href="http://www.mediabistro.com/Chicharito-profile.html">Chicharito</a></strong>’ and coach <strong><a href="http://www.mediabistro.com/Sir-Alex-Ferguson-profile.html">Sir Alex Ferguson</a>. </strong></p>
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<p>A second spot that sheds (bright yellow) light on DHL&#8217;s various partnerships features the brand&#8217;s speed of delivery racing Formula 1 drivers. And, just like the first, it&#8217;s scored with DHL&#8217;s theme, &#8220;Ain&#8217;t No Mountain High Enough.&#8221; So, how do you think this compares to UPS&#8217; recent logistics TV spots? Credits, and that terrible &#8220;Ain&#8217;t No Mountain High Enough&#8221; sing-a-long from the 1998 <strong><a href="http://www.mediabistro.com/Susan-Sarandon-profile.html">Susan Sarandon</a></strong>/<strong><a href="http://www.mediabistro.com/Julia-Roberts-profile.html">Julia Roberts</a> </strong>comedy <em>Stepmom</em> for your immediate gratification after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/dhl-delivers-manchester-united-stars-to-the-world_b33992#more-33992" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/dhl-delivers-manchester-united-stars-to-the-world_b33992#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/dhl-delivers-manchester-united-stars-to-the-world_b33992</link>
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		<category><![CDATA[180]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Al Moseley]]></category>
		<category><![CDATA[Alex Nicholls-Lee]]></category>
		<category><![CDATA[Andrew (Barnsley) Wood]]></category>
		<category><![CDATA[Antoine Bardou-Jacquet]]></category>
		<category><![CDATA[Ben Hartman]]></category>
		<category><![CDATA[Bill Smedley]]></category>
		<category><![CDATA[Chicharito]]></category>
		<category><![CDATA[Damien Morisot]]></category>
		<category><![CDATA[David Stewart]]></category>
		<category><![CDATA[Dirk Ude]]></category>
		<category><![CDATA[John Messum]]></category>
		<category><![CDATA[Julia Roberts]]></category>
		<category><![CDATA[Mandy Graham]]></category>
		<category><![CDATA[Merryn Rautenberg]]></category>
		<category><![CDATA[Nemanja Vidić]]></category>
		<category><![CDATA[Park Ji-Sung]]></category>
		<category><![CDATA[Piers Bebbington]]></category>
		<category><![CDATA[Ryan Giggs]]></category>
		<category><![CDATA[Sir Alex Ferguson]]></category>
		<category><![CDATA[Stephanie Oakley]]></category>
		<category><![CDATA[Stephen Hancock]]></category>
		<category><![CDATA[Susan Cook]]></category>
		<category><![CDATA[Susan Sarandon]]></category>
		<category><![CDATA[Wayne Rooney]]></category>
<pubDate>Thu, 31 May 2012 12:20:59 +0000</pubDate>
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