PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Newt Gingrich’

Op-Ed: ‘Klout Bomb’ Defined

Do you care about your Klout score? Well, if you’re all hung on “your ability to drive action”, here’s a little ditty from Megan Wintersteen, strategic planner at Blacksburg, VA-based digital shop Modea, who discusses the art of “Klout bombing.”

The credibility of a Klout score has been a controversial topic for some time now. Regardless of whether or not you believe in it, one thing is for sure – Klout has spawned one of the most spectacular Internet pranks to date: Klout Bombing.

Klout is a tool that measures the influence of a social media user across a variety of topics. Beyond Klout-assigned topics of influence, users may also award +K’s to each other as a demonstration of expertise.  A Klout Bomb occurs when the awarded topic is something sarcastic, ironic or derogatory towards that person. In other words, something he or she typically would not want to be affiliated with.

I would know because I’ve been Klout Bombed.

One of my wise-guy coworkers decided it would be funny to +K me in “Prison” on Klout (for the record, I’ve never been anywhere near a prison). After expressing my dissatisfaction, other coworkers and friends found entertainment in increasing my influence in “Prison,” and it ultimately became a running joke around the office.

Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Tuesday Morning Stir

-Slingshot alum Dan Grimsley joined up with fellow Dallas-based shop Blockdot as creative director.

-M&C Saatchi teamed up with Google to launch the “Good to Know” print/OOH/online campaign here in the States (above). link

-Benjamin Weinstein is the latest director to join the roster of production company, Tool. link

-Newt Gingrich defends his attack ads against Mitt Romney. link

-Facebook IPO set for late May? link

-RIP Dan Evins, founder of Cracker Barrel. link

 

Wednesday Odds and Ends

-So, what were Adweek‘s “Top 10 Press Stories of 2011?” link

-Newt Gingrich blasts Mitt Romney‘s attack ads and takes at aim at Ron Paul ahead of the big showdown in Iowa. link

-IPG Mediabrands has a new president for the Asian region. link

-Kleenex comes to the aid of sniffling Facebook users (above). link

-Google+ has topped 60 million users and could reach 400 million (!) by end of 2012 according to Paul Allen. link

-Here’s your two-minute 2011 viral video summary. link

-CNet offers its five social network predictions for 2012. link

-P&G has teamed up with the brains behind mall food court staple Panda Express to launch the Tide Dry Cleaners chain. link

 

Thursday Morning Stir

-Tribal DDB San Francisco introduces us to SiriClaus (above). link

-The year in advertising, by the numbers. link

-Facebook gets a scolding from Irish authorities and agrees to boost privacy. link

-Well, these are some pretty interesting holiday pics that come to us courtesy of San Francisco-based agency, Silverfox. link

-Mitt Romney says Newt Gingrich should stop whining (feel free to inject Schwarzenegger impression here) about attack ads. link

 

 

Monday Odds and Ends

-Campbell Mithun CEO Steve Wehrenberg gives us three ways to find truth in advertising. link; link

-Non-profit association TVB and the Ad Council team up to remind you yet again that “buzzed driving is drunk driving” (above). link

-TM Advertising picked up the Captain D’s biz. Here’s hoping this relationship doesn’t end so, um, oddly. link

-Ron Paul launched attack ads against Newt Gingrich in New Hampshire. link

-So, who made Forbes “30 Under 30″ Media list? link

-Chinese sportswear brand Li-Ning, which has an athlete roster including NBA hoopster Evan Turner and sprinter Asafa Powell, is making its entrance into the U.S. market. link

-Burger King’s fries: Still not great. link

-Former AgencyNet/Code and Theory guys John Sampogna and Eric Mayville have opened up the doors to digital shop, Wondersauce. link

-L.A.-based production company The Cortez Brothers added The Clyde Brothers and Esteban Sapir for US commercial representation.