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Posts Tagged ‘Nick Brien’

Gustavo Martinez Replaces Gosper at McCann Europe

Barely a year after taking on the dual roles of Ogilvy’s global new business director and head of the agency’s Global Brand Management division, Gustavo Martinez has now moved over to McCann to serve as president of Worldgroup, Europe. The Argentina native, who will report to the agency’s global chief exec Nick Brien, will in turn be responsible for managing and expanding McCann’s global client portfolio throughout the region and driving collaboration across the marketing disciplines in order to bring integrated solutions to the shops clients.

Martinez, who holds a PhD in Economics, replaces Brett Gosper, who just left McCann to “pursue other opportunites” as the saying goes. The new McCann president is no stranger to the IPG agency, having once served as head of the McCann Erickson Communications Group in Barcelona during the late 90′s. In a statement, Martinez says that he’s “delighted to be coming back home.”

What Does the Future of Advertising Look Like? Danielle Sacks Fills Us In

Today, Fast Company‘s Danielle Sacks, who we deduce is either Alex Bogusky‘s best friend or arch-nemesis, wrote a tome called “The Future of Advertising,” which claims that the ad industry is on the cusp of its first creative revolution since the days when Don Draper types puffed cigs and drank the days away.

To complete her opus, Sacks interviewed no less than 75 people in the industry, grabbing quotes from notables such as Publicis’ Maurice Lévy, McCann’s Nick Brien and IPG’s Michael Roth. What does the future look like? Rather than shake the 8-ball, we turned the spotlight onto Sacks herself to gain her insight from the rather extensive piece. To tease things a bit, Sacks tells us about agency progress, saying, “The economic model of agencies is one of the biggest prohibitors in agencies evolving. Agencies know they need to collaborate, but in many cases separate P&L’s mean different disciplines within an agency or holding company are built to compete against each other, rather than share and cooperate. Also, given that most of the industry is consolidated in behemoth public holding companies, most CEO’s who want to invest in R&D and change their internal structures are battling against the short-sighted nature of being part of a public company.”

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McCann Worldgroup Shakes Up Leadership

Nick Brien‘s been a busy man this week it seems as the CEO of McCann Worldgroup has announced leadership changes across various units including MRM, McCann Healthcare and Worldgroup itself. Most notable is the appointment of Marc Landsberg to CEO of MRM Worldwide. Landsberg replaces Reuben Hendell, who spent the last six years as head of the agency but is now “leaving” we’ve been told.

Landsberg arrives from private equity firm Lake Capital, but held senior exec posts at Arc Worldwide and Leo Burnett. While we’re on the MRM tip, the agency added a few other staffers to its NYC HQ including John Running as SVP, director of technology, Martha Pearlstone as SVP, brand leader on General Mills and Diageo as well as Shannon Di Paola as VP, director of search.

Along with the MRM leadership shift, 14-year McCann Healthcare vet John Cahill has been named global CEO of said unit. As for the Worldgroup , Tara Comonte succeeds Gary Lee as CFO,  Patrick Lafferty is joining to lead the newly created Global Brand Community.  Overseas, McCann is splitting up its EMEA region, with Brett Gosper continuing to head Europe and Luca Linder adding the Middle East and Africa to his Latin America/Caribbean responsibilities.

More: “Former McCann Exec Gets Into Acquisition Game

Monday Morning Stir

-Google celebrates its 12th birthday. link

-Judas Priest in a Honda ad? Judas Priest in a Honda ad. link

-McCann Worldgroup chief Nick Brien anticipates ad recovery. link

-Five annoying trends to avoid during Advertising Week. link

-Movietickets.com may, natch, run Facebook ads for The Social Network. link

More: “Friday Morning Stir

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