Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.
All Things Media, LLC is looking for a Senior Account Director. next job gyro is looking for a Media planner. next job Prose Media LLC is looking for a Account Coordinator. next job Mediaplanet is looking for a Content Marketing / Sales. next job Pace Communications is looking for a Digital Editor. next job B2B / B2C Advertising Agency is looking for a Associate Creative Director, Copywriter. next job Laspata DeCaro is looking for a Photo Production Manager. next job Studio llc. is looking for a Executive Assistant. next job Branding and Strategic Communications is looking for a Account Executive. next job Pyramid Consulting Group is looking for a Executive Assistant to Chief Business Development. see all