PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Nick Law’

R/GA Global CCO Nick Law Thinks Analog and Digital Can Get Along

In case you haven’t seen it yet, IAB’s Peter Minnium recently had a conversation with Nick Law, global CCO at R/GA, about a subject close to all of your hearts: digital vs. analog in the ad world.

In this one-on-one interview, Law elaborates on a point made in an earlier lecture: storytelling and systematic thinking can both be creative. In fact, Law implies that the ad world’s focus on narrative above all other things (combined with the egos of certain “analog” creatives) has placed agencies at a disadvantage.

We’d like to see creative departments’ reactions to Law’s assertion that the new dynamic duo isn’t an art director and a copywriter but, rather, “a storyteller and a systematic thinker” — and that the two mindsets aren’t as far apart as we might think.

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!

Mike Rigby Joins R/GA NY as ECD

Mike Rigby

R/GA New York has announced the arrival of Mike Rigby as executive creative director, brand. In the role, Rigby will “lead innovative and commercially relevant brand thinking and design across R/GA offices and capabilities in addition to advising clients on how they can effectively express, manage and grow their brands” while partnering with the R/GA business transformation team. He will report to  Global Chief Creative Officer Nick Law.

Rigby arrives at R/GA from Interbrand Australia, where his most recent position was executive creative director. Since arriving at the company in 2010, Rigby helped grow the office from ten to over seventy employees. Since his arrival, Interbrand Australia has taken home awards such as the Campaign Asia-Pacific Specialist Agency of the Year Award and a Cannes Design Lion. Rigby began his career at UK design consultancy The Chase, and has also worked at top British design agencies Pentagram London and True North. In 2012, he was elected as the president of The Australian Graphic Design Association (AGDA) New South Wales and transformed the organization, “helping to usher in a complete organizational restructuring, rebranding and repositioning program that has attracted a younger member base.” Read more

Monday Odds and Ends

-Ogilvy digital consultancy Social@Ogilvy has formed a global partnership with social intelligence/social monitoring solutions provider Sysomos.

-According to one tipster, Austin agency Sanders\Wingo and their Super Official World Cup Predictor are “out-Nate Silvering Nate Silver.” Check it out here.

-Our old pal Rich Siegel discusses his “Cannegover.” link

-Brightline Interactive, which works with clients with Pepsi, HTC and Sprint, has now unveiled the 10,000 square foot Marvel S.T.A.T.I.O.N experience in New York’s Times Square (video above).

-Publicis Groupe CEO Maurice Levy will not seek to stay in his current role after next year. link

-Oppenheimer Funds has launched a creative agency review. Incumbent Havas Worldwide is not participating. link

-Is it a bad move that Delta wants to trademark “world’s most trusted airline?” link

-R/GA CCO Nick Law talks the thrill of leaving Cannes. link

-YouTube has unveiled the Asia-Pacific region’s top 10 video ads. link

 

Young Glory Team Launches Global Talent Agency

The team behind Young Glory, who this year added a design category to “the only industry awards program rewarding creative consistency” have launched a new, global talent agency called YG Talent.

Young Glory mines the best under 30 talent for a competition spanning 8 creative briefs over 8 months. Over the years, they’ve attracted talented creative directors such as AKQA’s Rei Inamoto, R/GA’s Nick Law and Wieden+Kennedy’s Jim Riswold as judges. This has positioned Young Glory’s organizers as the caretakers of an ever-growing database of well-tested young talent.

“We realised that we were sitting on a real goldmine of talent  - talent that was tested and vetted by some of the industry’s finest. So we thought why not allow agencies to tap into that? Through our monthly participations, we’re able to identify the next generation of  creative superstars before everyone else. And most importantly for agencies, before they become too expensive,” says Young Glory co-founder Rafik Belmesk.

YG Talent will offer agencies “the opportunity to hire young to mid-level art directors, copywriters and designers from the four corners of the globe, solving an ever-present issue on agencies’ agendas: hiring the talent that will keep increasingly digital and diverse creative departments brewing,” providing talent in North America, Asia, Australia, Europe and New Zealand. Check out the video above, and head on over to YG Talent for more information.

Tuesday Morning Stir

-Four months after opening up shop in New York, Project: Worldwide agency Partners + Napier has been awarded strategic and creative duties for AFAR Media, home to AFAR Magazine, which covers the travel industry.

-Following a “competitive pitch,” global cheese brand Leerdammer, owned by Bel Group, has appointed Blast Radius Amsterdam as its European digital agency. First work from Blast Amsterdam for Leerdammer is slated to debut in Germany in January 2014 and will include a website.

-Paris-based creative studio Hellohikimori has been tapped by Red Bull to handle its international campaign for the global Red Bull BC One breakdancing competition. Hellohikimori is tasked with providing the full suite of comms tools including a TV spot, street marketing, rich media and print work. link

-The Marcus Graham Project, which aims to “mentor and train ethnically diverse men and women in all aspects of media industry,” has launched a PSA for its #AdLife program (above).

-R/GA global CCO Nick Law will serve as jury chairman for the 2013 Young Guns awards (again, not to be confused with the ADC Young Guns). link

-Kansas City-based Barkley has taken over as lead agency for Spirit Airlines. Well, considering the carrier’s past advertising efforts, the only way one can go, really, is up. link

Draftfcb, R/GA Among 2013 Facebook Studio Award Winners

Today, the social network has unveiled the winners of its second annual Facebook Studio Awards, which honors the ad industry and its various socially inclined campaigns from the last year. Among those making the grade this year, as chosen by a jury that included familiar names from the biz such as Colleen DeCourcy, Nick Law, Jeff Benjamin, Tor Myhren and Rob Reilly, are Draftfcb and 360i, which earned the top Blue Award for their “Daily Twist” work for Oreo. Other winners include R/GA, which made the list twice, once for Nike work and the other for the intriguing “One Copy Song”Facebook app the agency developed for Swedish rapper, Adam Tensta, a year ago (it’s also up for a Webby this year).

R/GA NY Welcomes Pair of Aussie Creatives

The “agency for the digital age” recently brought on a pair of Aussie ad guys, namely John McKelvey and Hannes Ciatti (pictured l-r), who have both spent the last two years as senior creatives at Whybin\TBWA. The lads from Down Under join R/GA’s New York hub as creative directors working across the agency’s Nike and Google accounts.

Before their TBWA days, McKelvey and Ciatti, whose creative foundation lies in copywriting and art directing, respectively, worked at different agencies with the latter serving as digital CD at Saatchi Australia as well as a creative partner at Droga5 Sydney while the former served as senior art director at M&C Saatchi’s Mark division. The new hires will report R/GA EVP/global CCO and fellow Aussie native, Nick Law.

First ‘Young Glory’ Competition is Finally in the Books

Well, it has all come to pass as the 30-and-under “Young Glory” global ad competition is finally said and done with for this year. Last we heard, newly anointed R/GA global CCO Nick Law was issuing a brief for the contestants, with a little twist added to the mix. Anyhow, it’s over and here’s your update on the 8 briefs, 8 months battle:

Overall Professional Winners 2011-2012

Winnning Team:
Aron Tzimas, Crystal Fong, Daniel Grech and Stefanie Digianfincenzo
Agencies: Apostrophe Copywriters, The Anatomy DDB Melbourne

Runners-up:
Alan Jones
Agency: DraftFCB, Auckland

Third Overall:
Leisa Illander
Agency: Ogilvy Sydney

 

Overall Student Winners 2011/2012

Tied Winning Team:
Shahak Shapira & Duncan Munge
School: Miami Ad School Europe

Tied Winning Team:
Ludvig Sandstrom, Thomas Samsioe and Mate Nagy
Berghs School of Communication

Third Overall:
Thomas Eltvik and Torstein S. Skogedal
RMIT University, Melbourne

In a statement, Nick Law described the entries as “way beyond classic advertising,” adding, “The great transition our industry is going through will be inherited by an impressive group of people.” We’ll let you be the judge after you check out the full list of results here and larger infographic after the jump.

Read more

Creative Changes Are Afoot at R/GA

Thanks again, tipsters. R/GA, aka the “agency for the digital age,” has announced a creative overhaul of sorts, mainly that Nick Law, currently North America chief creative officer, will take over for Bob Greenberg as global CCO. In addition, Chloe Gottlieb and Taras Wayner are now taking the creative helm at R/GA’s New York office, which is the agency’s largest in the global network.

In a statement, Greenberg, who remains chairman/CEO of the IPG-owned agency, says of his successor (pictured), “Nick Law is one of the best creative and visionary minds in the business and it’s been a pleasure to work with him for more than a decade now. This evolution in his role will allow him to apply and share his expertise with our rapidly growing global network, ensuring our creative ethos is consistent across the world.”

Along with Law’s move up to the big creative chair, tipsters were spot-on once again as Tim Allen has indeed rejoined his old stomping grounds at R/GA after a brief spell at SapientNitro’s Boston office. Allen will now head up R/GA’s experience design department. As for new NY co-creative chief Wayner, the exec most recently served as VP/ECD at R/GA, which he joined in 2007. Gottlieb, meanwhile, has spent a dozen years at the agency and will now be succeeded by Allen.

 

Friday Morning Stir

-Geoff Edwards and Mauro Alencar of DOJO are dabbling in iOS game development. link

-Nike wants to sell off Umbro. link

-Del Campo Nazca Saatchi & Saatchi’s clever work for Andes beer continues (above).

-TBWA is infiltrating airports for its global “What If_” campaign for Nissan. link

-R/GA CCO Nick Law says it won’t be too long before the agency opens up shop in Sydney. link

 

 

NEXT PAGE >>