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Posts Tagged ‘Nick Saban’

Coke Congratulates Alabama Coach and Former Employee, Nick Saban

While the rest of the country is celebrating Alabama’s blowout victory over Notre Dame in last night’s BCS National Championship by telling ‘Bama QB A.J. McCarron how super hot his girlfriend is, Coke Zero and Atlanta-based agency MELT are choosing instead to honor former employee and current Alabama head coach, Nick Saban.

Apparently, Saban drove a Coca-Cola truck to make a few extra bucks in the 70′s as he began embarking on what would become a historic coaching career. Now, this little tribute may piss off a few University of Georgia fans, who (understandably) could feel slighted as one of the biggest companies headquartered in their state would endorse an SEC rival and the team that kept them from a national title of their own. However, according to the announce, the spot will only be running in Alabama, thus making the use of “our” in the ad somewhat kosher.

In any case, Alabama has won three national championships in the past four years, Saban may go down as one of the best to ever coach the game, and Coca-Cola makes dreams come true or something like that. Congrats to Alabama, on beating a team that most of us hate only slightly more than the Crimson Tide.

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W+K Brings ‘Boom’ Along with Bling to Nike

Just in time for the beginning of the NFL season, Nike’s new ‘Boom’ campaign from Wieden+Kennedy Portland celebrates the best of sports, namely the big hits and big plays we’ve come to love and expect from our heroic athletes.

So, where does former corrections officer and legally troubled rapper Rick Ross fit into the picture? Consider, if you will, “boom” replacing “snap” at the forefront of the American exclamatory lexicon. In other words, where a professional football player might say “boom” after delivering a cranium crushing blow to the opposing team’s quarterback, Rick Ross might say “boom” after dropping about $1 million for extravagant jewelry designed to resemble his face. The average layperson, other the other hand, might say “boom” after tossing a piece of trash into a garbage can 12 feet away, after catching the bus right before it speeds off or after learning they are in fact not the father of the baby in question. Really, “boom” can apply to any situation.

Other ads in the “Boom” television campaign feature promising NFL rookies Tim Tebow and Ndamukong Suh cheering on boxer Manny Pacquiao while at the tailor (after the jump), a high school drumline getting down, a high school football player impressing Alabama head coach Nick Saban, and former professional football/baseball player Bo Jackson heckling a guy at batting practice. Is “boom” Nike’s next big thing? Will pop culture love it as much as Nike hopes it does?

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