It’s been just over a month since we were first made aware of Unreal, the, shall we say, healthier candy brand that’s the brainchild of Nicky Bronner, a 15-year-old who just happens to be the son of Digitas founder, Michael Bronner. Now that he’s gotten endorsements from the likes of Tom Brady and Gisele, Bronner is capitalizing on the biggest candy-coated holiday of all via a digital platform created by Brooklyn’s own Big Spaceship.

Dubbed “Unreal Halloween“, of course, the digital project features an auto-scrolling feed of all Halloween-related photos that are being hashtagged (#Halloween, #costume, #unrealhalloween) on Instagram across the good ol’ US of A. Add to that a themed Spotify playlist (though so far, we’ve only been able to hear “Thriller”) and you have a nice little Halloween A/V experience to get in the spirit. Hey, who knew an argument with your parents over your Halloween haul could some day evolve into this?

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Well, this is news to us but a friend tipped us about this little startup from one Nicky Bronner, who is the son of Michael Bronner, the founder and former CEO of a little company you know called Digitas. Young Nicky (yep, he’s 13) already has fans and investors in the likes of Matt Damon, a co-launcher of Chipotle, Tom Brady and wifey Gisele Bundchen. According to a profile posted a few weeks back, the lad got the idea to start Unreal to eliminate the junk from junk food and enjoy the Halloween candies that even parents would approve. Shit, all we did on Halloween at 13 was avoid getting egged while wearing a knock-off Freddy Krueger costume. The video above, featuring Damon, Brady, Gisele, Unreal chef Adam Melonas and others, should help explain things.

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