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Posts Tagged ‘Nico Casavecchia’

Sonos Visualizes Music in New Campaign

72andSunny has unveiled a new campaign for Sonos’ wireless hi-fi system which playfully imagines what different genres of music would appear as visually.

Taking the notion that Sonos can transform your home literally, the spots each match musical genres with a distinct visual style. So, for example, in the ad set to “Nous Etions Deux” by La Femme, a home is taken over by pop art, starting with spots covering random appliances. In other spots the folk-pop of Sylvan Esso is rendered in claymation, the electronica of Mount Kimbie melts the walls and the croon of Isaac Hayes is paired to (what else?) liquid gold.

Music for the spots was curated by KCRW Music Director Jason Bentley prior to the shoot, informing the pacing, mood and feeling for filming. This approach seems to have payed off, as the music and visuals, created using a combination of practical and CG effects, combine seamlessly, as the sounds seem to transform the space. The homes pictured, “designed to represent people around the world in all kinds of living spaces” are also perfectly matched to the music and chosen form of visualization. Shot over the course of five days in Argentina, everything comes together for a series of ads that imaginatively illustrate the benefits of Sonos’ product and are a lot of fun to watch. Read more

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Wednesday Odds and Ends

-Starcom MediaVest Group restructured the leadership of its digital content creation unit, LiquidThread. link

-Global indie holding company Project: Worldwide welcomed Jeff Rutchik, Sharon Napier and Mike Rossi as part of its Strategic Leadership Team.

-YouTube delves into analytics. link

-Who’s ready for a $2 six-inch Subway sub? link

-AKQA and non-profit org Pencils of Promise have teamed up to promote global literacy and education. link

-Martin Agency/Team Detroit alum Tania Staykova joined prodco Stardust’s New York office as executive producer.

-Burger King’s fries are still horrible and this McGarryBowen spot doesn’t really sway our opinion. link

-1stAveMachine signed director Nico Casavecchia to its roster.

-Redbook wants to end “mom guilt.” link

-WDCW partner Court Crandall says that out of the 3,000 commercials he’s been involved with, this may be the one that means the most. link

-Here’s one for the Chevy-loving dad (above). link