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Posts Tagged ‘Nigel Bogle’

Monday Morning Stir

-BBH co-founder/chairman Nigel Bogle follows John Hegarty as the second figurehead from the agency to receive knighthood. link

-Discovery Chicago, which is housed under the  Publicis Healthcare Communications Group umbrella and recently integrated its Saatchi & Saatchi Science and Williams-Labadie units, has now rebranded as Discovery USA.

-Leo Burnett and Holler London’s “Wildfire Pigeon” has officially arrived at Cannes.

-Nine months after winning the Marriott Hotel & Resorts business (and two since adding PR duties), Grey NY has bowed a new integrated campaign for the brand that includes a new logo, mantra (“Travel Brilliantly”) and website. link

-Mercedes-Benz has launched an interactive Facebook site called #SocialReporter. link

*Sigh* So long, McDowell’s. link

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Publicis Groupe Takes Full Ownership of BBH

Tis a busy post-July 4th for Publicis Groupe as Maurice Levy and his France-based holding company have now acquired the remaining 51 percent stake from BBH founders Nigel Bogle and Sir John Hegarty as well as 100 percent of the shares of Brazilian agency Neogama/BBH.

Publicis Groupe originally acquired a 49 percent stake in BBH 10 years ago when it bought up Bcom3. Regarding the full sale of his 30-year-old agency, which just racked up 21 Cannes Lions this year, BBH’s Bogle says in a statement, “The decision was very clear. We were looking for an opportunity that would ensure that our agency maintained a high degree of autonomy and could continue to abide by the values characterized by the black sheep. The key point for us was the preservation of our operational independence in managing the BBH brand, which has produced almost uninterrupted growth for thirty years. The new ownership not only ensures our autonomy, but brings us considerable advantages through Publicis Groupe’s resources and global infrastructure.”

As a result of the transaction, Hegarty will now pass the baton to Neogama founder Alexandre Gama, who will take over as worldwide CCO. In addition, 30-year BBH vet Simon Sherwood will now assume the role of group chairman, Gwyn Jones, who joined the agency in 1987, becomes group CEO while Zag chief exec Neil Munn will take on the dual role of group chief operating officer. As for Hegarty and Bogle, the founding pair will serve on the Publicis Groupe management board (along with Levy, Sherwood, Jean-Yves Naouri, Jean-Michel Etienne and ZenithOptimedia global CEO Steve King), focusing on client business and mentoring of management. Gwyn Jones, meanwhile, will oversee day-to-day operations for BBH’s global management team.

Monday Morning Stir

-Apple has increased iAd revenue share to developers from 60 to 70 percent. link

-Target has landed a new CMO in the form of a former McKinney exec. link

-In case you missed it, Nigel Bogle rang in BBH’s 30th anniversary late last week with a message to staff. link

-The Bees Awards has extended its deadline to April 12. link

-Paul O’Shea is returning to VFX/digital studio MPC as creative director. link

-We think a couple of London creatives watched Before Sunrise one too many times (above).