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Posts Tagged ‘Nik Studzinski’

Droga5 Hits Home with Harrowing PSA for KidsCo

Droga5 Europe created what very well may be the most depressing advertisement this holiday season with a 90-second PSA for KidsCo, a children’s charity founded by Camila Batmanghelidjh which plans to host “the UK’s biggest children’s community Christmas dinner ever.” The spot broke yesterday, and will air on broadcast, in cinemas and online.

The ad stands in stark contrast to the glitzy Christmas advertisements glamorizing the holiday in the UK. Willfully minimalistic, it depicts a boy who wakes up and get dressed, with the text “Thursday” appearing onscreen. He plays in the street a bit and then goes to the corner store, eyes up a rack of candy bars and leaves without making a purchase. Walking back home he passes a house lit up with Christmas lights, and we hear a group exchange holiday greetings, the first mention in the ad that it is, in fact, Christmas day (which explains why the streets are so empty). He then returns home, to a neglecting looking living room and switches on the television as the message, “For some children, Christmas Day will just be another Thursday” appears on screen, driving home the message.

“Kidsco is an amazing charity doing incredible work for thousands of children across the UK,” said Droga5 Executive Creative Director Nik Studzinski. “With this ad we deliberately wanted something that would be a genuine pause for reflection among the noise of the super-bowl style ads that clamour for our attention at this time of year.” Read more

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Rihanna Makes Drinking Tap Water Somehow Look Sexy

Former 180 LA creative director Amir Farhang, who joined up with prodco Uber Content last fall, directs this latest round of spots supporting Droga5′s ongoing Tap Project for Unicef. The black & white ditty above stars music megastar Rihanna, who gets help from a smooth tune and a purposely corny VO. This latest clip, one of four in a “Celebrity Tap” campaign that also stars Taylor Swift, Vinnie Chase and someone named Selena Gomez (her clip is after the jump), comes with a contest where you can “win bottled tap water from the gilded faucets” of said celebs. Yum? Check out the Gomez’s chirpy spot and credits after the jump.

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Scarpelli to Chair Cannes Titanium & Integrated Jury

The Cannes Lion announces keep rolling out and this time, it concerns the Titanium and Integrated jury, which will be chaired by DDB Worldwide chairman/CCO Bob Scarpelli, aka the man of many thoughts. Scarpelli, who previously served as president of both the Cannes Lion Press and Film juries in 2007, will be joined by nine others on Titanium/Integrated at this year’s advertising bacchanal including Iain Tait and Linus Karlsson (the new McCann NY/London chairman/CCO who we hear is currently on an international introduction tour).

In addition to the aforementioned categories, Scarpelli & Co. will also be awarding the Grand Prix for Good, which goes to the best entry selected from all the Gold Lion winners in the charities and public services categories, but was ineligible to win their category Grand Prix. Last year, AMV BBDO picked up the first-ever Good prize. See full Titanium & Integrated jury list below:

Bob Scarpelli, Chairman & Chief Creative Officer, DDB Worldwide – Jury President
Jamie Barrett, Partner & Creative Director, Goodby, Silverstein & Partners
Richard Beaven, Worldwide CEO, Initiative
Pablo Del Campo, Chief Executive Officer, Del Campo Nazca Saatchi & Saatchi
Armin Jochum, Chief Creative Officer, Jung von Matt
Linus Karlsson, Chairman & Chief Creative Officer, McCann New York and London
Paul Lavoie, Chairman, TAXI
Fernanda Romano, Global Creative Director, Digital & Experiential, Euro RSCG
Nik Studzinski, Executive Creative Director, Droga5
Iain Tait, Global Interactive Executive Creative Director, Wieden+Kennedy