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Posts Tagged ‘Nikki Baker’

GSD&M Targets Wedding Season for Southwest Airlines

GSD&M is launching its fall campaign for Southwest Airlines with a new spot, entitled “Wedding,” which debuts this Sunday during NFL programming.

The ad touts Southwest Airlines as the perfect partner for wedding season. While it may seem like odd timing (with wedding season just ending), invitations are likely making their way out now, and people like the woman in the ad may be wondering how they’re going to make it to several different weddings without going broke. The spot takes a humorous approach, showing the woman partying it up, dancing at several different weddings, before finally resting (very) easy on a Southwest flight. “Everyone deserves 73 dollar fares,” says a voiceover, “because wedding season can get expensive.”

The broadcast spot, as well as a few which roll out later in the month, will run through December. There’s also a print campaign, shot by photographer Martin Schoeller, which features product-focused messages promoting “Bags Fly Free” and free in-flight TV courtesy of DISH. Read more

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Baker, DDB California Parting Ways

nikkiddbThe info is a bit scant at this point, but sources familiar with the matter have confirmed that Nikki Baker, who’s been with DDB California–specifically the San Francisco-office–for the past two years, is leaving the agency. Baker most recently served as GCD/co-creative lead on all things ConAgra Foods (alongside CD/copywriter, Travis Parr) at DDB Cali, a role that’s called for her to oversee work on brands including Manwich, Orville Redenbacher, Bertolli to Slim Jim, PAM and Chef Boyardee (ConAgra, if you recall, consolidated creative duties at DDB last fall).

No word yet on where Baker’s headed to next but prior to DDB, the creative spent four years as an ACD/art director on McDonald’s, AT&T and Wrigley while at Leo Burnett and also held AD positions at the likes of Cramer-Krasselt and TM Advertising during her career. We’ll fill in the blanks including departure date, etc. once we find out more.