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Posts Tagged ‘Noah Clark’

Victors & Spoils Shares an, Err, Unusual Holiday Card

Consider this a warning: you will not be able to unsee this.

Those Boulder-based, crowdsourcing-loving folks at Victors&Spoils may have just delivered the most unforgettable holiday video of the year, transforming a hot model into a bikini-clad Santa Claus.

But the video isn’t just disturbing for the sake of being disturbing, there’s a sort of feminist message behind it. It opens with the text “Ad agencies go to disturbing lengths to create the perfect image,” before referencing Tim Piper’s “Body Evolution” video showing a (already thin) model airbrushed into an anorexic stick of a woman. Then, Victors&Spoils admits, “Guess we’re no different” before showing the process of transforming said model into Santa Claus. It’s a pleasant holiday cocktail of funny and disturbing, and a nice parody of Piper’s “Body Evolution” video (that doesn’t mute the message of the original video, but rather builds on it). I’m always for anything calling attention to the unhealthy body image issues caused by photoshopping models and celebrities to unhealthy proportions, so a holiday video that does so with humor is going to win major points in my book. And who will be able to forget the slow transformation from bikini-clad blonde to bikini-clad Santa? No one, that’s who. Credits after the jump.

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JCPenney Jingles with the Public For USO Charity

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Since Black Friday fever is subsiding for a bit until the Christmas rush kicks back up, we can stop paying attention to Kmart’s Jingle Balls commercial and focus instead on brand philanthropy. Now that JCPenney signed a few free agents – Doner, EVB, Victors & Spoils – to take over their creative duties, the department store is headlining “Jingle Mingle” a collaborative musical project tied to USO holiday donations. It appears that EVB and Victors & Spoils took the reins on this one, and the Boulder-based team was led by Noah Clark and Steve Babcock.

There’s some vanilla exposition on the campaign’s site from country singer Blake Shelton, which is almost worth watching just to hear him say “Santa Pipes.” That’s not a phrase. But users can record their own versions of Silent Night” before a big televised rendition on December 19 meant to raise the spirits of US troops. There’s also a monetary donation for each submission that’s ultimately capped at $100,000. It’s for a good cause. It lets people sing without bothering strangers with bah humbug looks on their faces. And nobody has to stand in a line at 3 AM for a new Xbox. Happy holidays and Santa Pipes to all.

Despite Victors & Spoils’ Efforts, DW+H Sticking with Existing Name…for Now

We were forwarded this note late Friday, one which George Parker also happened to cover on Adscam at that time. In case you missed it, let us apprise you that a few months’ worth of work on Victors & Spoils’ part appears to have all been for naught according a note sent agency-wide from creative directors, Kate McQuail and Noah Clark.  If you recall, last August, the Boulder-based crowdsourcing advocates at V&S were tapped by Santa Monica-based agency, DonatWald+Haque, for a re-branding effort (“renaming invitation” intro video above).

Well, five months later, after presenting thousands of potential new names, McQuail and Clark have broken the sad news to the V&S community that DW+H ultimately did not select a winner. Still, despite the latter’s diss of sorts, we hesitate to proclaim it “the final nail in the coffin” for V&S like Parker, though as Chris Farley once said, it’s probably ” gonna leave a mark.” But why say more when you can just read the full aforementioned note, which also mentions a few money-winning DW+H ideas, after the jump.

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So, What Has Victors & Spoils Been Up To?

We forgot to mention this yesterday, but might as well let you know that Victors & Spoils CEO John Winsor updated his blog this week to bring us up to speed on what’s happening with his now-Havas-owned, Boulder-based agency. If you don’t feel like actually clicking the link, we’ll just give you the Cliffs Notes version and tell you that the theme this time around is “making momentum.”

The contents within include the fact that V&S has promoted several staffers and hired a few folks in the process. On the promotion front, Winsor & Co. have promoted Noah Clark (who was interviewed by his own boss on this here site) and Arnold NY alum Chad Walker to co-executive creative directors. In addition, V&S elevated Kate McQuail (yet another CP+B alum) to creative director while also bringing on former TM Advertising creative Chris Cima as a CD.

Harley-Davidson ‘Liberates’ Domesticated Animals

From Boulder-based Victors & Spoils comes the motorcycle spot that crowdsourcing can buy. Debuting alongside the season premiere of FX’s hit show Sons of Anarchy last night, the second installment in the “No Cages” campaign for Harley-Davidson depicts a rather harmless looking young man release a bunch of dogs into the wild wilderness of suburbia.

Why would he do this? Maybe he’s on drugs. Maybe he doesn’t understand that pet-store animals spread disease throughout the community until they’re eventually killed off by raccoons. Maybe the dog’s living situation reminds our friendly anti-hero of his own time spent in the slammer. Or, maybe he’s just a dick. Whatever his motivation, it all makes up for a very “cute” spot. But wait, does “cute” traditionally sell motorcycles to rebellious youth or weary men going through midlife crises? Well, when you consider almost 5 million viewers (3.22 million in the 18-49 demographic) tuned into the SOA last night, maybe you’re not selling a counter culture. Maybe you’re just selling pop culture. Credits (not including concept winner Benjamin Swan of Sioux Falls, SD) after the jump.

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