Despite Victors & Spoils’ Efforts, DW+H Sticking with Existing Name…for Now
We were forwarded this note late Friday, one which George Parker also happened to cover on Adscam at that time. In case you missed it, let us apprise you that a few months’ worth of work on Victors & Spoils’ part appears to have all been for naught according a note sent agency-wide from creative directors, Kate McQuail and Noah Clark. If you recall, last August, the Boulder-based crowdsourcing advocates at V&S were tapped by Santa Monica-based agency, DonatWald+Haque, for a re-branding effort (“renaming invitation” intro video above).
Well, five months later, after presenting thousands of potential new names, McQuail and Clark have broken the sad news to the V&S community that DW+H ultimately did not select a winner. Still, despite the latter’s diss of sorts, we hesitate to proclaim it “the final nail in the coffin” for V&S like Parker, though as Chris Farley once said, it’s probably ” gonna leave a mark.” But why say more when you can just read the full aforementioned note, which also mentions a few money-winning DW+H ideas, after the jump.







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Nadine Cheung
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