David&Goliath nixes the Yo Gabba Gabba gang and Heavy soundtrack in favor of a CGI-addled extravaganza starring everyone from Poseidon and aliens to tribal warriors with its 2011 Super Bowl entry for Kia and its Optima line.
Really though, is there any chance in hell the agency/brand can triumph over last year’s spot? We think not, though at least a cameo from the animated crew could suffice. Oh well. You can be the judge and the wait for the USA Ad Meter on Monday to see how it fared.