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Posts Tagged ‘Noel Cottrell’

Pizza Chain’s Stoned-Looking Mascot Will Stalk its Twitter Followers

We were a bit stacked on the campaign front yesterday, but we couldn’t overlook this amusing, somewhat creepy but ultimately harmless effort from the folks at Atlanta’s Fitzgerald+CO for pizza chain, Mellow Mushroom. We’ve been told that the chain, which was founded nearly 30 years ago near Georgia Tech University, embraces a hippie mentality, a fact that’s reflected in its rather, um, laid-back mascot you see in the clip above.

The rather dazed and confused character is part of Fitz+CO’s effort to gain Twitter followers for its client and show to love for a select few current ones. But rather than just click follow on their Twitter profile, the agency decided to take it several steps further and actually have a couple of mascots, “Mel” and “Dude,” trail 20 @mellowmushroom followers over a period of one week. The video you see is hopefully a precursor for many more to come. Additionally, if you want to “Follow Mellow,” click here and you could win free pizza for a year. Hey, there are currently 130 Mellow Mushroom locations in 100 cities, so you could be in luck. Credits after the jump.

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Coca-Cola, Fitz+CO Record Real Roller Coaster Experiences for the Radio

Roller coasters are a bizarre facet of human life. We willingly trick our bodies into thinking we’re about to die, revel in the thrill of it, and then get in line to do it again. Like taking drugs, but safe and socially acceptable.

Fitzgerald+CO understands that the roller coaster feeling is distinct and inimitable on solid ground. So, for its latest Coca-Cola radio promotion, the Atlanta-based agency decided to do away with actors’ fake shaking voices and feigned fear. To produce a real-sounding radio commercial, they strapped their actors onto coasters at Six Flags and recorded them reading while actually zooming down the tracks. Another spot features real people describing the feeling of drinking Coca-Cola while being hoisted into the air and then speeding down a drop ride or waterfall. The resulting screams and authentic exclamations will air on the radio, while the videos are on Coca-Cola’s YouTube page and showing on Six Flags’ in-park monitors.

Credits after the jump.

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Pergo Gives a Floor Durability Test Courtesy of Battlebots

Believe it or not, 2012 marks a decade since Comedy Central canceled their robot fighting show, BattleBots. The show had it all, from destruction to hilarity to scantily-clad “correspondents” to cameos from Bill Nye the Science Guy. If you’re anything like me, and you consider these attributes the recipe for televised greatness, you were devastated when BattleBots went off the air.

So, understand that I’m a little biased when I call the above spot for Atlanta-based agency Fitzgerald+Co a wonderfully creative way to demonstrate the durability of Pergo floors. Not only do I get to see my old robot friends, but I suddenly have quite an affinity for a flooring product that I’d never heard of before. Of course, this begs the question: Do married women, who I assume are the ones generally responsible for making the purchasing decisions when it comes to flooring (as depicted in the spot), respond to BattleBots in the same way that I do?

The campaign also features a Facebook page where consumers can “Like” the video for a chance to win a new floor, learn more about the BattleBots featured in the spot, and browse different Pergo styles and key features. Credits follow after the jump.

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Thursday Odds and Ends

-South Africa native Noel Cottrell joined Fitzgerald+CO as CCO. link

-Ogilvy alum Chris Mitton winds up at W+K and will work on Target. link

-Your subconscious is a real Don Draper. link

-Robert Guay joined Fallon as group account director, leading digital activities on the Cadillac account. link

-Publisher Bonnier tapped CP+B to do field studies and develop advertising concepts for its Mag+ platform. link

-Mullen Boston shows its love for its hometown Bruins (above).

-Esquire, Barnes & Noble and model Brooklyn Decker are all involved in some sort of AR promo. link

-Fortune listed its “100 Best Companies to Work For.” A certain Mountain Valley giant cracked the top five. link

-Hyundai wants you to “snap out of it” come Super Bowl time. link