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Posts Tagged ‘Norm Yustin’

Camp, King Reunite with Support from Havas

It didn’t take long for Euro RSCG to reveal what Jamie King, former co-president of its Chicago office, was up to as the agency’s announced that King and his old Publicis & Hal Riney cohort Roger Camp have launched a new shop called Camp+King, which is based in San Francisco and is focused on creating a “Conversation-Swell” for brands.

Euro parent Havas is collaborating with the pair on the new endeavor, which already counts clients including Old Navy, Shaklee as well as project work for Yahoo. Camp will take on the role of principal/CCO while King will serve as C+K’s principal/CEO. Just what is “Conversation-swell,” you ask? In a statement, King says, “Inspired by groundswell, Conversation Swell is the surge of support, approval or enthusiasm for a brand,” said King. “It’s inspired by ideas, content or brand conversations and manifests in the form of virtual or real word-of-mouth advocacy for a brand. We believe this is the most powerful tool a brand can have to drive growth and it’s what our agency is all about.”

To refresh your memory, Camp “phased out” of his CCO role at Riney last year while Euro RSCG Chicago replaced King yesterday with Norm Yustin. During their time together at the former agency, they helped the agency win a Gold Cyber Lion and worked on clients including U.S. Cellular, Beam Global Spirits and Walmart.

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Norm Yustin Replaces King at Euro RSCG Chicago

After spending nearly two years as the global CMO for teen fashion accessory chain, Claire’s, Norm Yustin is heading back to the agency side and assuming the role of president at Euro RSCG Chicago, which is riding high off of new business wins including Sprint’s mobile marketing and Groupon.

Though he’s basically worked on the client since joining Macy’s North as chief marketing officer in early 2007, Yustin racked up plenty of agency experience beforehand, beginning as an account exec at Ogilvy Toronto in the early 90′s, then rising up the ranks and eventually becoming SVP, worldwide account director at Leo Burnett, serving as global brand director at Fallon and then taking on a CMO role at Campbell Mithun.

During this time, Yustin’s work was recognized with eight Effie’s, fourteen Cannes Lions, including a Gold Lion for media, Kelly Awards, Clio Awards, and honors at the One Show.

In taking the president post, Yustin replaces Jamie King, who left Publicis & Hal Riney almost two years ago for Euro but is now “going to be working on an exciting Havas venture,” though the agency won’t disclose what this is at this point.